by Jennifer Harmel February 9, 2016February 9, 2016 One of the best things about working as a Demand Generation consultant is that I get to constantly learn new things. Whether it’s a new industry, product or technology, there are never two days alike and never a lack of things to learn. I also get to … Continue reading 3 Demand Generation Lessons Learned in 2015
by Mordecai Holtz December 28, 2015 Follow @mordecaiholtzDecember 28, 2015 The digital marketing landscape is becoming increasingly more complex and, in many ways, ephemeral. With the volatility of the digital sphere, the trends indicate several opportunities for brands looking to position themselves online. As new technologies emerge, new software created, and companies are founded, the … Continue reading Digital Marketing in 2016, Trends and Lessons from the Past
by Bob Hutchins December 22, 2015 Follow @BobhutchinsDecember 22, 2015 Remember Southwest Airline’s old “Wanna Get Away?” commercials? The ones that perfectly captured life’s most-embarrassing moments in a way that put your insides in knots? In the TV spots, those embarrassing situations, as cringe-worthy as they could be, were at least limited to a small, … Continue reading Lessons from Steve Harvey & His Big Miss Universe Mistake
by Efrat Ravid December 15, 2015 Follow @ClickTaleDecember 15, 2015 Online stores have many benefits over their offline counterparts: they are open 24/7, there is never a parking issue, and their overhead is significantly less than brick-and-mortar stores. But physical stores have had one major advantage over online: the emotional sale. How consumers feel while … Continue reading Emotional Sales: Lessons From The Mall
by Danny Ashton December 13, 2015 Follow @neomammalianDecember 13, 2015 It can be hard to run a business yourself sometimes. Whether you’re busy focusing on profits or making sure your staff members are happy, it can be easy to lose track of things from time to time. How to be the most efficient in your … Continue reading 7 Efficiency Lessons from Small Business Owners [Infographic]
by Saurabh Nangia December 8, 2015 Follow @nangia5December 8, 2015 Customer lifecycle marketing (CLM) defines the key stages that a customer evolves through, from acquisition to retention, over the course of the relationship with a brand. We all know about the sales funnel and its involvement in the Customer Lifecycle. A customer is taken through … Continue reading Customer Lifecycle Marketing Lessons From Those Who Made It Work
by KeriLynn Engel December 2, 2015December 2, 2015 If you haven’t seen it, Syfy’s new show, Killjoys is about a trio of space-faring bounty hunters (called “Killjoys”) who work for a mysterious independent interplanetary organization. The first season just wrapped up and you can watch it on the official site. If you have seen it, … Continue reading 4 Crucial Blogging Lessons From Syfy’s Killjoys
by Dennis Shiao November 23, 2015 Follow @dshiaoNovember 23, 2015 In the world of Sales and Marketing, Craig Rosenberg is a celebrity blogger. If the name doesn’t ring a bell, you’re more apt to recognize his personal brand, The Funnelholic. Recently, Craig gave a presentation on blogging best practices at the San Mateo B2B Bloggers … Continue reading Lessons In Blogging And Personal Branding (From The Funnelholic)
Looking to step up your video marketing strategy? Columnist Michael Litt highlights several successful video campaigns and offers some takeaways on what you can learn from them. Michael Litt on November 6, 2015 For the past few months, you’ve read my suggestions, tips and encouragement to invest in video marketing as a strategic initiative within … Continue reading Video Marketing Lessons From People Who Have Been There, Done That
Is an influx of data clouding our creativity? At the 2015 Web Summit conference, contributor Matt Clough shares ideas on the topic from expert speakers, who also explore how marketers must adapt in the digital age. Matt Clough on November 5, 2015 Digital marketing is currently the staging ground for a battle between a seemingly … Continue reading Creating The Ideal Creative Atmosphere: Lessons From Web Summit
