Mark Miller — July 18, 2017 Follow @MMtwopointfive — July 18, 2017 Last week, Amazon held the latest edition of Prime Day, an annual event it puts on for its Prime subscribers. Like most things the eCommerce giant does, it’s something digital marketers and e-tail leaders should keep a close eye on. With the holiday … Continue reading 3 Valuable eCommerce Lessons to Take from Amazon’s 3rd Prime Day
Susie Plascencia — July 10, 2017 Follow @SusiePlascencia — July 10, 2017 Want to improve the way you do business in the U.S.? Learn from the Japanese. I recently traveled to Japan on business and pleasure. Anticipating several meetings and events, I began to familiarize myself with local customs and of course, Japanese business etiquette. … Continue reading Lessons from Japanese Business Culture
Taylor Pearson — June 5, 2017 Follow @TaylorPearsonMe— June 5, 2017 Robert Moses may be the most influential historical figure you’ve never heard of. Moses was the master builder of New York. If you’ve ever set foot in a major city, he’s affected your life. He built more infrastructure than any individual in modern history. … Continue reading Lessons on How to Amass Power, Get Things Done, and Be Eaten Alive
Richard Sellers — June 1, 2017 — June 1, 2017 Here are a few lessons I learned personally from changing companies eight times and talking with more than 150 executive job seekers, mainly marketers. Before You Are Fired from Your Executive Job (or Quit because Your Job Is Unbearable) Let your family know what’s going … Continue reading Lessons to Help You Find Your Next Executive Job
Jeff Bullas — May 29, 2017 — May 29, 2017 In 1972 the first app went live. It wasn’t designed for mobile and it was meant only for geeks and programmers. That invention was designed and built by Ray Tomlinson. Today that messaging app is used by 4.3 billion people and 269 billion messages are … Continue reading 7 Ways Facebook Keeps You Addicted (And How to Apply the Lessons to Your Products)
Eric Webb — April 18, 2017 — April 18, 2017 We all know of Publishers Clearing House (PCH). Their annual sweepstakes draws a lot of attention. Started by a direct marketing firm to help drive subscriptions for publishers, it grew steadily from the 1950’s and expanded into selling merchandise as well. In 2006, they purchased … Continue reading Publishers Clearing House: Lessons in Audience Neglect
Maurice DeCastro — April 21, 2017 Follow @mindfulpres— April 21, 2017 A presentation, a conversation or a lecture, which would you prefer to take part in? In my experience, a great number of presentations in business feel far more like lectures because of the absence of stories and the essential elements of a great conversation. … Continue reading A Presentation without Stories is a Lecture – Lessons from TV Commercials
Columnist Chuck Moran explains how the lessons learned from the evolution of ad tech over the years can be applied to martech. Chuck Moran on April 17, 2017 Since the first RTB ad was placed in 2010, our industry’s story has been one of rapid, often painful evolution. Alongside the technological disruption, however, we … Continue reading 4 lessons from a decade of ad tech disruption
Alicia Esposito — April 5, 2017 — April 5, 2017 Every time I log into a social network (yes, I use basically all of them), I feel like Alice doing aerial somersaults down the rabbit hole. I’m mindlessly sifting through what seems like an endless supply of information. Before I know it, an hour of … Continue reading 3 Social Amplification Lessons From Intel
Alex Jasin — March 30, 2017 — March 30, 2017 Have you ever read a book that completely changed the way you think? That reoriented you and stunned you and pushed you to go places you’d never gone before? I had that experience recently after reading Jordan Zimmerman’s book Leading Fearlessly: Transform Your Life and … Continue reading 3 Life Lessons Every Successful Entrepreneur Must Know
