by Martha Spelman May 5, 2016 Follow @marthaspelmanMay 5, 2016 The 28 million small businesses in America account for 54% of all U.S. sales (Source: SBA ) Small businesses provide 55% of all jobs and 66% of all net new jobs since the 1970s. (Source: SBA) A Small Business Owner earns an average salary of $ … Continue reading Small Business: How Less is More
by Personal Branding Blog April 7, 2016April 7, 2016 An attractive and mobile-friendly website is just the beginning to retaining visitors for your personal brand. The goal is to convert these subscribers through less confusion and a clear message that meets their needs. Is your landing page attracting or repelling visitors? A frustrating design can … Continue reading Increase Your Brand’s Website Conversions With Less Friction
by Eric Seal April 5, 2016April 5, 2016 Remember when Google updated their search quality guidelines back in November? Here’s hoping you didn’t commit everything to memory. Google has updated their search quality rating guidelines again. Many of the changes reflect the user-centric direction Google has been going in all year long. From a greater … Continue reading Google Updates Search Quality Rating Guidelines: “More E-A-T, Less Supplementary Content”
by Charles DeNault April 4, 2016April 4, 2016 Turnover is a costly problem for just about any organization. When a person leaves, others have to pick up the slack, then there is time spent finding and interviewing a replacement. And then that person needs to get up to speed, which can take months. According the … Continue reading More Learning, Less Turnover
by Nick Lucs March 23, 2016 Follow @nicklucsMarch 23, 2016 We’ve all heard the old phrase coined by Benjamin Franklin, “time is money.” What Ben Franklin was getting at is that time is a highly valuable commodity. You only have so many minutes throughout the day to get things done and so in order to … Continue reading 15 Productivity Tools Successful People Use to Work Less
by Andrew Woodberry March 14, 2016March 14, 2016 I hate email. It’s invasive, asynchronous and inefficient. Yet I find myself using it every day, connected to it at all hours, patiently waiting for that reassuring ding when I get a new message. Is this some weird form of Stockholm syndrome? Not exactly. Email is the … Continue reading You’ve Got (Less) Mail: 3 Sales Productivity Solutions to Reduce Email Overload
by Arik Hanson February 2, 2016February 2, 2016 A friend of mine raised a question we’ve heard before on Facebook the other day: How many times should I be posting to Facebook per week? A question that’s been asked by thousands of clients and company-side folks over the last few years (but a question I … Continue reading Less is the New More When it Comes to Social Posting Frequency
by Ben Smith January 22, 2016January 22, 2016 Spam. Ugh. Is there anything worse than opening up your inbox and seeing an email that clearly looks like spam, but somehow managed to slip through your filter? There is! When you see that its from one of your favorite brands. And then all the sad feels … Continue reading How To Make Your Subject Lines Sound Less Like Spam
by Penney Fox January 14, 2016 Follow @foxinteractiveJanuary 14, 2016 The Question Everyone Asks This week, I’ve been preparing for a local small business event. I’ve been asked to sit on panel with other local social media people who do what I do. I get lumped into this group of social media marketing folks all … Continue reading Social Media Tips to Get More Done In Less Time
by Rola Tassabehji December 28, 2015 Follow @YPODecember 28, 2015 After decades of research on successful startup formulas, the odds are still against new entrepreneurs. Recent findings from Harvard Business School estimate that 75 percent of all startups fail; however the process of starting a company can be less risking by following the “lean startup … Continue reading How to Make Startups Less Risky
