Tag Archives: Learning

MediaMath: How Machine Learning Will Change Ad Serving In 2018

MediaMath: How Machine Learning Will Change Ad Serving In 2018 by Laurie Sullivan , Staff Writer @lauriesullivan, March 19, 2018 MediaMath scientists are working to apply artificial intelligence in machine learning models that the company’s chief scientists say will power smarter digital advertising this year — not just predicting a response to an advertisement from consumers … Continue reading MediaMath: How Machine Learning Will Change Ad Serving In 2018 →

Building a learning agenda into your marketing program

Marketing Guide

Of course you want to learn from your marketing tests and experiences, but contributor Jose Cebrian contends you must plan ahead to ensure your learnings are applicable going forward. Jose Cebrian on March 12, 2018 We all want our marketing programs to improve continuously. Sure, part of that quest is about beating goals and … Continue reading Building a learning agenda into your marketing program →

Curious About a Learning Management System? Here’s Your Crash Course

Learning Strategy

Christopher Pappas — February 26, 2018 Follow @cpappas — February 26, 2018 As companies grow, the scale of their training grows in kind. Organizations hone in-house talent with employee training to stay competitive — not only to hit sales targets, but also to build the brand’s image and retain top talent. To accomplish this, companies … Continue reading Curious About a Learning Management System? Here’s Your Crash Course →

Google Offers ‘Auto’ Ad Units, Uses Machine Learning To Automatically Optimize Ads

Google Advertisement

Google Offers ‘Auto’ Ad Units, Uses Machine Learning To Automatically Optimize Ads by Laurie Sullivan @lauriesullivan, February 21, 2018 Google officially began rolling out an ad unit Wednesday called “Auto” ads, which optimizes the placement of the advertisement on publisher sites based on a variety of data and insights. The “Auto” ads unit uses machine … Continue reading Google Offers ‘Auto’ Ad Units, Uses Machine Learning To Automatically Optimize Ads →

Bigger Isn’t Always Better: Learning to be a Key Player in Your Own Game

Productivity

April Dodson — January 31, 2018 Follow @bidslotprogram — January 31, 2018 At one point or another, we may have all dreamt of working for or owning a Fortune 500 company alongside other big names like Walmart, Exxon Mobil, Apple, and General Motors. With a rapidly changing economy and shifting mindsets towards what it means … Continue reading Bigger Isn’t Always Better: Learning to be a Key Player in Your Own Game →

5 Ways Machine Learning Should Change the Way You Do SEO

Machine Learning

Chris Pitt — January 12, 2018 Follow @Pitty_C — January 12, 2018 Machine learning is already changing the way we optimise for search engines and things look ready to quickly develop in 2018. If you’re not already preparing to power your search marketing efforts with machine learning, then now is the time to get familiar … Continue reading 5 Ways Machine Learning Should Change the Way You Do SEO →

Personalization & machine learning in 2018: From comms to content

Machine Learning

Columnist Blaise Lucey discusses how marketers will need to look toward machine learning and data in 2018 to help them connect with their audiences. Blaise Lucey on January 4, 2018 In a saturated digital landscape where brand blindness is the norm and people see more offers and content in a day than they can … Continue reading Personalization & machine learning in 2018: From comms to content →

How to Get Better Results with Online Learning

Online Education

Lindy Tolbert — November 16, 2017 — November 16, 2017 Learning stuff online is the new standard for learning. It’s not just “how to tie a tie” how-to videos, it’s also learning hard skills. In fact, according to a recent report 59% of employed data scientists learned skills on their own or via a MOOC. … Continue reading How to Get Better Results with Online Learning →

How Machine Learning Scales One-to-One Personalization

Machine Learning

Katie Sweet — November 4, 2017 The world of marketing is no stranger to buzzwords. While many marketing buzzwords words start off as real strategies or tactics that can improve a company’s marketing efforts, their meanings often become diluted the more they are used. Over the years, we’ve seen words like “sales enablement,” “social … Continue reading How Machine Learning Scales One-to-One Personalization →