Katherine BoyarskyJanuary 28, 2015 #Snowmaggedon2015, #Juno, #Snowpocalypse – whatever you want to call it, it’s all anyone’s been talking about for the past 48 hours. So, what can we learn, as marketers, from an event like this? Monopolize On Up-To-The-Minute EventsWe all saw timely emails with subject lines like “Snowed in? Here’s a free “sparknotes” … Continue reading What We Learned About Email Marketing From The #BlizzardOf2015
Allison SparrowJanuary 11, 2015 Bonjour tout le monde. This year, the Marketing Automation team at Optimizely got serious about tracking our email A/B tests. In 2015, Optimizely will be taking experience optimization to the next level, and continue to rigorously test campaigns in order to provide the best experience for our customers. Looking back at … Continue reading Lessons We Learned from Email A/B Tests in 2014
Brian Honigman November 29, 2014 Apart from the futuristic sounds and imagery associated with Electronic Dance Music, artists in the genre are also taking a very forward-thinking approach to their use of social media. The reason artists have embraced social media so strongly is because that’s where their audience is. A recent study by … Continue reading 3 Lessons Learned From Musicians Rocking Social Media
By Francesca Zadra, Published October 27, 2014 Poetical Prose Can Show The Way To Great Content Marketing Copy Excellent poetry can captivate an audience instantly and leave a lasting impression. This ethos is equally applicable to content marketing prose. In fact, we can see many commonalities in regards to the arrangement of poetry and content … Continue reading Great Content Marketing Copy – 4 Lessons Learned From Poetry Slammers
By Kim Staib, Published October 22, 2014 Next month marks an important milestone not only in my career at AG, but in my career in general. This October I will have completed my first year as an inside sales manager. It has been a busy year at AG, with many new faces, new clients, and … Continue reading 4 Lessons Learned After One Year As An Inside Sales Manager
It’s hard to deny the widespread appeal of social media phenomenon Pinterest. With 53 million users in the U.S. alone and climbing, Pinterest has established itself as the place to post, find and share ideas. Though Pinterest is certainly a large company, small business owners can learn some marketing lessons from the social media giant. … Continue reading 3 Small Business Marketing Lessons Learned from Pinterest
