Marketing operations leaders are Modern Orchestrators, Psychologists, and Scientists (MOps) Milton Hwang on July 7, 2022 This 4-part series presents a framework that helps rationalize the roles and responsibilities modern marketing operations leaders are taking on. This installment summarizes the framework briefly, and dives into how MOps leaders are now “orchestrators.” In case you missed … Continue reading Orchestrators: the second key persona for modern marketing operations leaders
By Mark Sullivan and Grace Buono June 23, 2022 The rise of remote work has drastically changed the relationship between companies and their employees. What began two years ago as a sudden shift to a work-from-home model has changed collaboration, coordination, and communication permanently. As companies work to find the right balance between flexible work … Continue reading What the future of hybrid work will (and won’t) look like, according to 27 business leaders
By Rebecca Barker June 09, 2022 More than two years into the COVID-19 pandemic, organizations have adopted strategies to tackle the societal inequalities and global problems that COVID-19 has laid bare by prioritizing sustainable impact. As leaders navigate this “new normal,” they are honing long-term, revolutionary ideas aimed to address some of … Continue reading 9 business leaders explain what sustainable impact means to them
By Michelle Davey June 04, 2022 Over the last few weeks, I’ve taken a trip back to the early 2010s, watching Jared Leto, Amanda Seyfried, and Joseph Gordon Levitt bring some of the most infamous tech founders and their fall-from-grace-stories alive on the silver screen. I was an early employee at food … Continue reading Tech leaders: We don’t know what’s around the corner. Here are 3 strategies for moving forward
By Gwen Moran May 28, 2022 Call it the Great Resignation, Great Reshuffle, Great Realization, or any of the other names that have been coined, the message is the same: Employees have been leaving their jobs in record rates. Attracting and retaining the talent needed for businesses to run is the No. 1 … Continue reading The leader’s ultimate guide to keeping employees engaged so they don’t quit
By Betsy Kauffman May 28, 2022 Ashley, the new CEO of a tech firm, caught wind that her marketing team was meeting one afternoon when she was unexpectedly in the office. While she hadn’t planned to join the group and didn’t touch base with the team’s leader beforehand about the agenda, she decided … Continue reading Why leaders may want to think twice before crashing team meetings
By Roxanne Petraeus May 22, 2022 I used to think great leaders had the answers; now I think great leaders grapple with hard questions, especially the ones that elude easy answers. I started my company a few months before the pandemic. Since then, almost every month has brought some massive world event, natural … Continue reading Leaders: This is how your team wants you to respond to political issues
By Amy Kan May 20, 2022 Throughout my many years in a corporate career, no matter the industry, size of the company, or the country, there was always some kind of individual performance management that involved goal-setting. The most effective version used key performance indicators (KPIs) that cascaded down the organization from the executive … Continue reading This is how to develop goals that align your team and improve performance
By John Connors April 27, 2022 This year, leaders will be challenged by war, pandemics, racism, climate change, politics, media bias, shareholder value, innovation, growth, supply chain problems, inflation, data security, customer experience, remote work models, employee satisfaction, and the Great Resignation. As the list highlights and research confirms, the role of a leader is … Continue reading How the Great Resignation is turning into a great opportunity for leaders
By Gary Hamel and Michele Zanini April 22, 2022 What does it mean to be a “leader?” In most organizations, the term is applied, indiscriminately, to anybody in a management role. However, only having subordinates doesn’t make you a leader. Research from Gallup shows that the single biggest predictor of engagement scores is the … Continue reading This former Apple executive says leaders should draw their power from their teams
