Tag Archives: leaders

This is how to develop goals that align your team and improve performance

By Amy Kan   May 20, 2022 Throughout my many years in a corporate career, no matter the industry, size of the company, or the country, there was always some kind of individual performance management that involved goal-setting. The most effective version used key performance indicators (KPIs) that cascaded down the organization from the executive … Continue reading This is how to develop goals that align your team and improve performance →

How the Great Resignation is turning into a great opportunity for leaders

By John Connors   April 27, 2022 This year, leaders will be challenged by war, pandemics, racism, climate change, politics, media bias, shareholder value, innovation, growth, supply chain problems, inflation, data security, customer experience, remote work models, employee satisfaction, and the Great Resignation. As the list highlights and research confirms, the role of a leader is … Continue reading How the Great Resignation is turning into a great opportunity for leaders →

This former Apple executive says leaders should draw their power from their teams

By Gary Hamel and Michele Zanini   April 22, 2022 What does it mean to be a “leader?” In most organizations, the term is applied, indiscriminately, to anybody in a management role. However, only having subordinates doesn’t make you a leader. Research from Gallup shows that the single biggest predictor of engagement scores is the … Continue reading This former Apple executive says leaders should draw their power from their teams →

5 things martech leaders wish their teams knew

Listening to leadership’s perspective may help martech practitioners overcome day-to-day challenges. Darrell Alfonso on April 20, 2022 There’s something we don’t often talk about in martech: the growing disconnect between martech leaders and practitioners. Many practitioners, the ones managing technology day-to-day, are working overtime to deliver projects and keep the marketing lights on. When this … Continue reading 5 things martech leaders wish their teams knew →

Why marketing operations leaders have become modernizers

MOps leaders now orchestrate business and customer outcomes at the modern intersection of art and science. Milton Hwang on April 8, 2022 Not long ago, marketing operations was the “clean-up-on-aisle-13” squad. But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, … Continue reading Why marketing operations leaders have become modernizers →

How leaders can manage employees through an ‘ambition reset’

By Shaun Spearmon   March 20, 2022     Workplace dissatisfaction is nothing new, but the past two years have prompted many Americans to ask, “Is my job really worth it?” Some have titled this era—one in which employees are unwilling to compromise personal interests for organizational gain—as the Age of Anti-Ambition. But is it … Continue reading How leaders can manage employees through an ‘ambition reset’ →

‘Black Madison Ave’ should be a wake-up call to all corporate leaders

By Jeff Beer March 19, 2022 When Walter Geer looks around, he doesn’t see a lot of people who look like him. As a Black executive creative director at the WPP-owned advertising agency VMLY&R, Geer rarely sees another Black face at his seniority level. In fact, when he started actively looking into just how many … Continue reading ‘Black Madison Ave’ should be a wake-up call to all corporate leaders →

Leaders: This is exactly what ‘more communication’ should look like

By Dustin York   February 13, 2022   We’ve all seen the many articles during the past two years: “Internal communication is now more important than ever,” and “Leaders need to communicate with employees more than ever before.” These statements are true, but like many people, you may have found yourselves wondering, “Yeah, but what … Continue reading Leaders: This is exactly what ‘more communication’ should look like →

Starbucks fires the leaders of a unionization effort at a Memphis store

By Kristin Toussaint   February 08, 2022   Less than a month after workers at a Memphis, Tennessee, Starbucks location announced their plan to unionize—joining workers in stores across the country—multiple members of that store’s organizing committee have been fired in what union members allege is retaliation for speaking to the media, according to Starbucks … Continue reading Starbucks fires the leaders of a unionization effort at a Memphis store →