Tag Archives: leaders

5 things martech leaders wish their teams knew

Leadership Lessons

Listening to leadership’s perspective may help martech practitioners overcome day-to-day challenges. Darrell Alfonso on April 20, 2022 There’s something we don’t often talk about in martech: the growing disconnect between martech leaders and practitioners. Many practitioners, the ones managing technology day-to-day, are working overtime to deliver projects and keep the marketing lights on. When this … Continue reading 5 things martech leaders wish their teams knew →

Why marketing operations leaders have become modernizers

Marketing Operations

MOps leaders now orchestrate business and customer outcomes at the modern intersection of art and science. Milton Hwang on April 8, 2022 Not long ago, marketing operations was the “clean-up-on-aisle-13” squad. But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, … Continue reading Why marketing operations leaders have become modernizers →

How leaders can manage employees through an ‘ambition reset’

Leadership Skills

By Shaun Spearmon   March 20, 2022     Workplace dissatisfaction is nothing new, but the past two years have prompted many Americans to ask, “Is my job really worth it?” Some have titled this era—one in which employees are unwilling to compromise personal interests for organizational gain—as the Age of Anti-Ambition. But is it … Continue reading How leaders can manage employees through an ‘ambition reset’ →

‘Black Madison Ave’ should be a wake-up call to all corporate leaders

Leadership Skills

By Jeff Beer March 19, 2022 When Walter Geer looks around, he doesn’t see a lot of people who look like him. As a Black executive creative director at the WPP-owned advertising agency VMLY&R, Geer rarely sees another Black face at his seniority level. In fact, when he started actively looking into just how many … Continue reading ‘Black Madison Ave’ should be a wake-up call to all corporate leaders →

Leaders: This is exactly what ‘more communication’ should look like

Leadership Skills

By Dustin York   February 13, 2022   We’ve all seen the many articles during the past two years: “Internal communication is now more important than ever,” and “Leaders need to communicate with employees more than ever before.” These statements are true, but like many people, you may have found yourselves wondering, “Yeah, but what … Continue reading Leaders: This is exactly what ‘more communication’ should look like →

Starbucks fires the leaders of a unionization effort at a Memphis store

Unemployment

By Kristin Toussaint   February 08, 2022   Less than a month after workers at a Memphis, Tennessee, Starbucks location announced their plan to unionize—joining workers in stores across the country—multiple members of that store’s organizing committee have been fired in what union members allege is retaliation for speaking to the media, according to Starbucks … Continue reading Starbucks fires the leaders of a unionization effort at a Memphis store →

Introducing MarTech’s guide to agile marketing for leaders

Marketing Technology

This e-book will show you the skills and perspective needed to lead an agile marketing organization effectively. Henry Powderly on February 18, 2022 It’s easy to get into the weeds when it comes to agile marketing. After, the practice itself is all about breaking goals, projects and marketing tasks into smaller blocks in order to … Continue reading Introducing MarTech’s guide to agile marketing for leaders →

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