Tag Archives: leaders

North Star goals for category leaders: Agile, customer-centric culture

Leadership

Learn what an agile, customer-centric culture means, why leadership support matters and how organizations can work toward this goal. Greg Kihlstrom on March 3, 2023 This is the last of a four-part series on the North Star goals that set category leaders apart from their peers. You can find Part 1 (one-to-one, omnichannel personalization) here, … Continue reading North Star goals for category leaders: Agile, customer-centric culture →

The biggest mistake leaders make when someone resigns—and what to do instead

Employee Retention

By Mita Mallick January 30, 2023 “You’re resigning?” My former manager had bellowed into the phone. “After everything I have done for you! How can you resign and do this to me?” He continued to shout at me for a few more minutes. Until I finally was able to interrupt him and squeeze in a, … Continue reading The biggest mistake leaders make when someone resigns—and what to do instead →

North Star goals for category leaders: First-party customer view

Leadership Skills

Having an effective first-party data strategy means you can balance two sets of customer needs — personalization and privacy. Greg Kihlstrom on January 30, 2023 This is the second of a four-part series on the North Star goals that set category leaders apart from their peers. The first part (one-to-one, omnichannel personalization) can be found … Continue reading North Star goals for category leaders: First-party customer view →

What business leaders are spending more on in 2023—and where they are cutting back

Leadership

  By Megan Morrone December 30, 2022 With a slumping economy and a brutal slew of tech layoffs in 2022, many executives are looking to tighten spending in 2023, while others are spending money to scoop up all the great talent now flooding the market and looking for work. As next year’s budgets take shape, … Continue reading What business leaders are spending more on in 2023—and where they are cutting back →

North Star goals for category leaders: One-to-one, omnichannel personalization

Omni-Channel

While “one-to-one” and “omnichannel” are the goals, you can start incrementally and work your way toward them. Greg Kihlstrom on January 12, 2023 This is the first of a four-part series on the North Star goals that set category leaders apart from their peers. As marketers, we must constantly balance the ideal with the practical … Continue reading North Star goals for category leaders: One-to-one, omnichannel personalization →

MOps leaders as scientists: Embracing the scientific method

Leadership

This series presents a framework that describes the roles and responsibilities of marketing operations leaders. This fourth and final part discusses MOps leaders as scientists. Earlier editions described their roles as Modernizers, Orchestrators, and Psychologists. The path to knowledge employs the scientific method. Practitioners first develop a hypothesis, which is an assumption or potential explanation … Continue reading MOps leaders as scientists: Embracing the scientific method →

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