by Tali Chen November 13, 2015November 13, 2015 Writing effective lead nurture emails is as much craft as it is art, and as with any craft, the key to doing it better is repeatedly doing it. And again, and again. There’s a reason why we’re seeing above average email response rates in virtually all our … Continue reading 4 Approaches for Writing Effective Lead Nurture Emails
Analysis was part of the anti-bot partnership between video ad platform Videology and security firm White Ops. Barry Levine on November 12, 2015 From the White Ops website A new study, out today, finds that video ads with bot-blocking had 22 percent more brand engagement. The whitepaper from video ad platform Videology and security firm White … Continue reading New Study: Video Ads With Anti-Bot Tech Lead To Higher CPMs And More Brand Engagement
Prospect Management Platform exposes data generating the score and uses it to build individual profiles, actions and recommendations. Barry Levine on November 5, 2015 As its name suggests, Infer has made its living by generating data-driven inferences about which people and companies could become good customers. Today, the Mountain View, California-based company is launching a … Continue reading Infer Launches New Platform To Take Predictive Lead Scoring To A New Level
Rick WhittingtonNovember 3, 2015 Clued-in business owners and marketing managers aren’t just using social media to boost brand awareness — they’re also leveraging these platforms in order to generate leads. By stirring up interest and encouraging users with a call-to-action, sites like LinkedIn, Facebook and Twitter can all be used as powerful marketing funnels to … Continue reading 5 Powerful Ways to Use Social Media for Lead Generation
Kate BoyceNovember 1, 2015 Whether you’re an MD that likes them or loathes them, websites are here to stay – and the good news is they can be a very valuable tool when it comes to lead generation. Visiting a company’s website to check out its products, services and credentials is now very much the … Continue reading What Role Can a Website Play in Today’s B2B Lead Generation?
Rosalind HenshellOctober 29, 2015 How to Use Social Media as a Lead Generation Tool for Your Business. I’m sure you’ve heard about Social Media. I’m also sure that if you have a business, you’ll also have some form of social media account for that business. What I would be surprised to hear, however, is that … Continue reading How to Use Social Media as a Lead Generation Tool for Your Business.
Claire TrevienOctober 21, 2015 What is social selling? Social selling means building relationships as part of the sales process, generally through social networks (i.e Twitter, LinkedIn etc). Where in the past, a salesperson might conjure images of cold calling/emailing, many today have found that establishing an active presence online increases their lead generation. In other … Continue reading Why You Should Make Social Selling A Part Of Your Lead Generation Strategy
Pam McBrideOctober 11, 2015 Social media isn’t just about brand awareness, reputation, networking and other hard-to-measure activities. Many organizations are successfully using social media to generate leads – but the tactics are a bit different from traditional lead generation methods. We’re written a lot in the past about social lead generation, so we’ve rounded up … Continue reading Our 15 Best Social Lead Tips Of All Time
Facebook makes filling out forms on mobile a two-tap process within new ad unit that is now available to all advertisers. Martin Beck on October 7, 2015 No one likes filling out forms on mobile devices. But Facebook is aiming to make that clunky process easier — and more likely to help businesses pull in … Continue reading Facebook Simplifies Mobile Lead Collection, Rolls Out Lead Ads
Todd GiannattasioSeptember 30, 2015 It’s surprising to me how many conversations take place about how to design a website, drive traffic, and capture leads when the answers already exist. Attracting and converting customers online is far from new, so why are companies still trying to figure things out? I get it, if you don’t know … Continue reading Your System to Grow Lead Generation and Sales Online
