by Elena Prokopets December 13, 2015 Follow @elenatravelgramDecember 13, 2015 The most successful ecommerce companies already know the simple truth – sassy product descriptions and big juicy product images are not enough to land a sale. Ecommerce websites no longer just sell products. They sell a related lifestyle, ideas and inspiration. With ecommerce giants like … Continue reading Content Marketing for Ecommerce Websites: 3 Strategies to Lead The Game
by Stephen Croome December 10, 2015December 10, 2015 Over the last decade, I have spent 4 years working for marketing agencies driving direct sales for clients and the most recent 4 years working with startups to generate leads. I have managed to boil my lead generation flow down to a smooth, always-on, scalable system that … Continue reading How To Build A Lead Generation Machine At A Startup
by Tim Soulo December 6, 2015December 6, 2015 How do you attract potential customers? You could try to create some sort of viral video in which you and 20 friends suddenly start dancing in the middle of a crowded mall. You could create the next killer product that everyone must have and suddenly become so … Continue reading 5 Ways To Come Up With A Perfect Lead Magnet For Your Blog
by John Nemo November 26, 2015 Follow @JohnNemoPRNovember 26, 2015 There’s been plenty of complaining, consternation and hand-wringing lately about the massive changes made to LinkedIn’s Professional Groups. Rather than pile on with complaining about them, I want to focus in this post on how YOU can utilize the new LinkedIn Groups layout and interface … Continue reading How to Use LinkedIn Groups For Lead Generation
by Molly Greenberg November 24, 2015 Follow @mollygreenbergNovember 24, 2015 There is no such thing as a one-size-fits-all management style, especially when you are leading an employee base more diverse than ever before. The workforce is growing older and younger at the same time as Baby Boomer’s plan their retirement exit and Generation Z take … Continue reading Adapting Management Styles to Effectively Lead a Multigenerational Workforce
by John Nemo November 23, 2015 Follow @JohnNemoPRNovember 23, 2015 Linkedin Tip 1: Copy Sales Strategies That Already Work Let’s start with an obvious example: Stop for a minute and think about the TV commercials for new cars that use sales strategies aimed at men. What is that type of TV commercial typically like? It’s AGGRESSIVE. … Continue reading Top Sales Strategies to Utilize on LinkedIn Lead Generation Process
by Barbara McKinney November 18, 2015November 18, 2015 Outsourcing is a key strategy in a business. Today, you can outsource anything from HR payroll to marketing. However, no matter how strategic and beneficial it can be, it can also become a setback for any business. There are horror stories to outsourcing. But if there is … Continue reading The Pros And Cons Of Outsourcing IT Lead Generation [Infographic]
by Kate Boyce November 16, 2015 Follow @LeadForensicsNovember 16, 2015 Q4 is a special time of year for most organisations. There can be a real buzz in the air as you edge closer to seeing if you have hit your targets and got the results you were aiming for. In some cases you may already … Continue reading How MDs Can Lead Their Company On to Reach Its Targets During the Last Quarter
by Shirley Zhao November 15, 2015November 15, 2015 If you’re a lead generation marketer, then you know you need to improve conversion rates. It sounds straightforward enough, but a lot of marketers are struggling with the most fundamental aspects of improving conversion rates: lead generation and lead quality. How do you know what kind of … Continue reading Increase Lead Conversion Rates With This Simple Step
by Rick Whittington November 14, 2015 Follow @rickwhittingtonNovember 14, 2015 Companies are always looking for ways to increase their conversion rate. Unfortunately, though, the vast majority resort to tactics and strategies that are not effective. In fact, some things that marketers think will improve their conversion rate actually hurt it. The “information age” has created … Continue reading The Role Of User Experience (UX) In Your Lead Generation Strategy
