by Tukan Das March 29, 2016 Follow @tdasMarch 29, 2016 Many sales pros and B2B marketers have written off social media as a somewhat effective, if difficult to measure, means of increasing brand awareness. Sure, it can get people talking, but it doesn’t do much to directly contribute to the bottom line. If you’ve caught … Continue reading How to Use Social Data for Better Lead Generation
by Jayden Chu March 23, 2016 Follow @jaydenchuMarch 23, 2016 Email marketing is already known within B2B circles as an effective means of getting high quality leads. But for some reason, companies struggle to realize the full potential of this platform in terms of getting prospects to engage or in other words, compel them to … Continue reading Email Writing Tips to a Better Lead Generation Campaign
by Andrea Willson March 20, 2016March 20, 2016 Businesses that nurture their leads experience a 45% increase in lead generation ROI when compared to businesses that don’t. Lead nurturing is the process of building a relationship with your leads and moving them down your sales funnel until they are ready to become a customer. Email … Continue reading Lead Nurturing Email Tips for Every Stage of the Buyer’s Journey
by Justin Dunham March 11, 2016March 11, 2016 Lead nurturing sounds simple, right? Set up an email drip campaign that gives new prospects more detail about what products you offer and what problems you solve. Done. And as you get more complex, scale it up: Set up dozens of drip campaigns, tailored to very specific … Continue reading The Role of A/B Testing in Lead Nurturing
by Claude Harrington March 7, 2016March 7, 2016 Have you ever seen an unprofessional-looking explainer video? Probably. But have you ever watched an unprofessional-looking explainer video in full? Probably not. Or even if you did, you probably didn’t receive the message as its creator intended, nor is it likely that you followed through with the … Continue reading 6 Mistakes That Lead to an Unprofessional Explainer Video
by Louis Foong March 4, 2016 Follow @thealeagroupMarch 4, 2016 The holy grail of marketing is a tool or method that will help you earn a 100% conversion rate. While that may be a pipe dream, there really are some proven strategies that can dramatically boost your rates with very little effort on your part. … Continue reading 21 Ways to Maximize Your Lead Generation [Infographic]
by Rick Lepsinger March 4, 2016 Follow @onpoint_llcMarch 4, 2016 It’s time to put an end to a decades-long debate. For years, leadership consultants have discussed the differences between leadership and management and which approach is more effective. Some contend managing and leading are mutually exclusive roles that require different values and traits. This conventional … Continue reading Flexible Leadership: Learning to Lead and Manage
The personas are used to find decision-making individuals at targeted companies. Barry Levine on March 1, 2016 Credit: Mariana A variety of B2B predictive lead scoring firms can find and rate companies according to how likely they are to become your customer. But startup Mariana is today launching its platform so that marketers can … Continue reading Startup Mariana Launches B2B Lead Gen Platform That Automatically Creates Personas
Columnist CJ Arseneau discusses how call tracking can help you understand the value of calls in your search program and lower your customer acquisition costs. CJ Arseneau on February 29, 2016 Proof of performance, attribution and lead acquisition costs are some of search marketers’ biggest challenges. Search marketing programs are generating leads, but how can … Continue reading 5 Ways Calls Can Reduce Search Marketers’ Cost Per Lead
by Margot da Cunha February 24, 2016February 24, 2016 “I’m getting tons of traffic to my page, but conversion rates are low.” Sound familiar? Whenever I hear this complaint, it’s not hard to troubleshoot the source of the problem – the landing page. It’s like having a talented soccer team that can execute everything aside … Continue reading Landing Pages for Lead Generation: 8 Conversion-Driving Tips
