Tag Archives: Lead

How advertisers can take the lead in reducing carbon emissions

5 steps advertisers can take to reduce their contribution to the heavy carbon cost of digital marketing. Robin Clayton on January 11, 2023 Global warming due to human activity requires all businesses to reduce their carbon footprint. The aviation industry, in particular, has been labeled a notorious contributor to greenhouse gas (GHG) emissions over the … Continue reading How advertisers can take the lead in reducing carbon emissions →

7 Ways to Use Marketing Automation for Lead Nurturing

Marketing Automation

7 Ways to Use Marketing Automation for Lead Nurturing Syed Balkhi / 27 Nov 2022 If you’re like most businesses, you’re always looking for ways to generate more leads and sales. And if you’re like most businesses, you don’t have a lot of time or money to waste on marketing techniques that don’t work. … Continue reading 7 Ways to Use Marketing Automation for Lead Nurturing →

Google Ad Cost Per Lead Rose For 91% Of Industries Analyzed

Google Advertisement

Google Ads Cost Per Lead Rose For 91% Of Industries Analyzed by Laurie Sullivan @lauriesullivan, November 14, 2022 The cost per lead has increased significantly, with 21 of 23 industries seeing an increase year-over-year. The average overall increase — 19% — is significantly higher than last year’s increase of 5%, in contrast to 2020’s decrease of … Continue reading Google Ad Cost Per Lead Rose For 91% Of Industries Analyzed →

Practice Lead: Getting Started with the Agile Marketing Navigator

Marketing Agility

A Practice Lead ensures that an agile team has the skills, tools and assets it needs to be effective. Stacey Ackerman on October 13, 2022 Today we’ll dive into the Practice Lead role. This is one that’s unique to marketing and you won’t hear this term in other agile frameworks. Here’s how we describe this … Continue reading Practice Lead: Getting Started with the Agile Marketing Navigator →

Why an Amazon executive just signed on to lead this digital pharmacy startup

Startups Promises

By David Salazar July 13, 2022 Digital pharmacies looking to set themselves apart in a crowded field are taking a page—and executives—from the biggest names in tech. Case in point: SoftBank-backed startup Alto Pharmacy, which just landed a top Amazon exec as its next CEO. Alicia Boler Davis will take the reins of the company … Continue reading Why an Amazon executive just signed on to lead this digital pharmacy startup →

How several states are taking the lead on restoring overtime pay

Wage Gap

By Marcus Baram May 22, 2022 This article is from Capital & Main, an award-winning publication that reports from California on economic, political, and social issues. After decades of decline in overtime pay, the Biden administration is considering action to sharply expand access in a time of high inflation. This is the fourth article … Continue reading How several states are taking the lead on restoring overtime pay →

How do you lead a company through the worst of times? Just ask the CEO of Cirque du Soleil

Leadership Lessons

By Christopher Zara March 16, 2022 Daniel Lamarre was three months away from publishing what might have been a routine business book in 2020 when the COVID-19 crisis swept in and changed the fate of his company and the world. Within days of the first outbreaks in North America, Cirque du Soleil, the famed … Continue reading How do you lead a company through the worst of times? Just ask the CEO of Cirque du Soleil →

Want staff back in the office? Then lead by example

Back-To-Office

By Jess Huang March 13, 2022 Whether many employees want it or not, returning to the office is happening. And while there’s no playbook for how leaders can manage this shift—all companies and their people face unique circumstances—it’s clear going back to 2019 norms isn’t going to work. Lives have changed too much and, … Continue reading Want staff back in the office? Then lead by example →

WPP Forms Partnership With Reddit: Taps Facebook, Verizon Vets To Lead It

WPP Forms Partnership With Reddit: Taps Facebook, Verizon Vets To Lead It by Laurie Sullivan @lauriesullivan, March 16, 2022 Reddit’s partnership with WPP, announced today, comes with a multiyear commerce advisory agreement to assist brands in leveraging the purchase power of online communities. The long-term partnership will help brands with counseling and support. The partnership … Continue reading WPP Forms Partnership With Reddit: Taps Facebook, Verizon Vets To Lead It →

What Is Lead Generation in SEO?

Leads Generation

Maqsood Rahman January 12, 2022 Lead Generation is the way to cultivate the interest of potential clients (leads) in your business. There are several elements that go into establishing a successful marketing plan. Among them, the two important tactics are – lead generation and SEO. The first and foremost duty of the Lead generation tool … Continue reading What Is Lead Generation in SEO? →