Tag Archives: Lead

Meta Expands Lead Ads Features, Tests Promotional Ads Product

Meta Expands Lead Ads Features, Tests Promotional Ads Product by Colin Kirkland , May 18, 2023 Meta has announced two advertising updates, including the testing of “promotional ads,” which are aimed at making it easier for people to discover, manage and apply digital promotions to their online purchases, and the expansion of its lead ads … Continue reading Meta Expands Lead Ads Features, Tests Promotional Ads Product

Mailchimp, Sprout Social lead this week’s AI-powered martech releases

Here’s your guide to all the AI-powered martech products, platforms and features that came to market this week Constantine von Hoffman on April 13, 2023 Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, … Continue reading Mailchimp, Sprout Social lead this week’s AI-powered martech releases

FanDuel Bets On Horizon Next, Names It Lead ‘Paid Media’ Shop

FanDuel Bets On Horizon Next, Names It Lead ‘Paid Media’ Shop by Joe Mandese  @mp_joemandese, March 10, 2023 Online gaming marketer FanDuel Group has named Horizon Media’s “Next” unit its lead agency for its estimated $200 million paid media account. The assignment follows a competitive review managed by ID Comms and is effective immediately Responsibilities … Continue reading FanDuel Bets On Horizon Next, Names It Lead ‘Paid Media’ Shop

Why this canned-wine company tapped Elizabeth Banks to lead its marketing

  By KC Ifeanyi February 23, 2023   When Marian Leitner-Waldman launched her canned-wine company Archer Roose in 2014, she hit on a relatively untapped market at just the right time. Between 2014 and 2016, there was a 125% increase in canned-wine sales, driven by consumers looking for convenience (enjoying a single-serve can versus opening … Continue reading Why this canned-wine company tapped Elizabeth Banks to lead its marketing

Samsung taps a former Mercedes-Benz designer to lead its mobile design team

Motorola DROID review   Joshua Topolsky   While the camera certainly seems capable of taking great looking photos, getting everything to play nice isn’t as easy as it should be. First off, the camera is painfully slow to focus and snap pictures — and when it does, the results can be unpredictable. Strangely, the lens … Continue reading Samsung taps a former Mercedes-Benz designer to lead its mobile design team

How advertisers can take the lead in reducing carbon emissions

5 steps advertisers can take to reduce their contribution to the heavy carbon cost of digital marketing. Robin Clayton on January 11, 2023 Global warming due to human activity requires all businesses to reduce their carbon footprint. The aviation industry, in particular, has been labeled a notorious contributor to greenhouse gas (GHG) emissions over the … Continue reading How advertisers can take the lead in reducing carbon emissions

Google Ad Cost Per Lead Rose For 91% Of Industries Analyzed

Google Ads Cost Per Lead Rose For 91% Of Industries Analyzed by Laurie Sullivan  @lauriesullivan, November 14, 2022 The cost per lead has increased significantly, with 21 of 23 industries seeing an increase year-over-year. The average overall increase — 19% — is significantly higher than last year’s increase of 5%, in contrast to 2020’s decrease of … Continue reading Google Ad Cost Per Lead Rose For 91% Of Industries Analyzed