Brad Smith — December 4, 2016 Follow @bsmarketer— December 4, 2016 Which converts better: an end-of-blog post image CTA, or a HelloBar dropdown from the top of a window? The short answer, is “who cares.” Here’s why, along with how you should be setting up a high-converting lead capture strategy instead. Why 70+% of Your … Continue reading 3 Steps to a High-Converting Lead Capture Strategy
Richard Sellers — December 1, 2016 — December 1, 2016 A newspaper editor taught me several lessons that will help job seekers communicate better with hiring managers, human resource departments, and executive recruiters, a group I describe as screeners. His advice is true for your résumé, cover letter, bio, LinkedIn profile, networking calls, and interviews. … Continue reading Job Seekers: Never Bury the Lead
Courtney Marshall — November 23, 2016 — November 23, 2016 Setting up large-scale marketing campaigns takes more than just time—it takes a TON of thought. And not just at the get-go. To be a modern marketer, you can never stop improving. That means testing, tweaking, experimenting, building and rebuilding. If you want to truly optimize … Continue reading 5 Steps to Optimizing a Lead Nurture Program
Tamara Weintraub — November 21, 2016 Follow @tamweintraub— November 21, 2016 Ads you see in the Facebook News Feed may look a lot like display ads, and they can help you to grow brand awareness and interest from your target audience. But did you know Facebook advertising can also help you generate leads and sales? … Continue reading Better Lead Generation: Getting Started with Facebook Advertising
Lee Frederiksen — November 21, 2016 Follow @hingemarketing— November 21, 2016 “You’re only as good as your last workout” is a common saying among athletes, but the underlying premise is just as applicable to many business development practitioners: you’re only as good as your last contract. Among professional services firms and especially within the management … Continue reading Top 5 Lead Generation Tips in Management Consulting
Jeff Kalter — November 15, 2016 — November 15, 2016 When your marketing efforts start to pay off, delivering a boatload of quality leads, it’s exciting. You want to celebrate. But the game’s not over. Your sale is not won yet. You’re just at the starting gate of your demand generation process. The bare bone … Continue reading Lead Nurturing: How to Combine Email and Phone Calls to Close More Sales
Stephanie Heitman — November 13, 2016 Follow @stephheitman— November 13, 2016 Facebook Lead Ads is a unique form of Facebook advertising that can help you generate leads right from the News Feed. But how do Facebook Lead Ads work and can they actually help your marketing? Here are three things you may not know about … Continue reading 3 Cool Things to Know About Facebook Lead Ads
Elle Morgan — November 3, 2016 Follow @woopra— November 3, 2016 Throughout the last decade, the explosion of the freemium model – a combination of “free” and “premium” – for cloud-based software has had a profound impact on the way B2B companies identify and convert customers. In the freemium model, users gain access to basic … Continue reading How to Build a Sales-Accelerating Product Qualified Lead Engine
Is your content turning your visitors into subscribers? Columnist Brian Massey walks you through key strategies you can try on your content landing pages to get your visitors to take action. Brian Massey on November 7, 2016 at 12:01 pm This summer, I presented at the Content Marketing Institute’s Content Marketing World conference. There I … Continue reading Turning content pages into lead generators
Brent Holland — November 6, 2016 — November 6, 2016 Succession planning is key to smooth transitions. However, according to a recent survey of 783 directors conducted by PricewaterhouseCoopers, only 48% of executives feel their board is spending sufficient time on CEO succession, and just 27% of directors surveyed felt confident their company has adequate … Continue reading Who Will Lead? Qualities of a Winning Succession Management Strategy
