Elliot Kolt — November 1, 2016 — November 1, 2016 Your company is growing, your product is awesome, customers love it and churn is low. You’ve raised some substantial funding and are ready to accelerate your growth. Awesome – let’s dig in. In the first post of this series we covered the basic tenets of … Continue reading Digging Into Lead Generation Channel Strategy
George Dickson — November 1, 2016 — November 1, 2016 There are a lot of reasons you can be put in a leadership position, and it’s not always something you’re prepared for. I’ve met a lot of reluctant de-facto leaders who have painstakingly grown to become outstanding leaders. Although most of them braved the crucible … Continue reading How to Lead a Team Like a Pro Your First Time
by Bill CozaddOctober 24, 2016 When it comes to lead scoring, building it in your Marketing Automation Platform (MAP) is the easy part. The really challenging part of lead scoring is defining your scoring model. Here are four tips to help you get started: Identify the characteristics that make a good lead.What are the demographic/firmographic … Continue reading Developing an Effective Lead Scoring Model: 4 Tips
By David Schneider October 12th, 2016 With the rise of new online social networks in recent years, lead generation has been undergoing some significant changes. Your potential buyers are overwhelmed with all the noise, and as a result, they ignore the messages that do not appeal or engage them. You need to find new ways … Continue reading 3 Surprising Lead Generation Techniques…That Worked!
by Brad Smith Follow @bsmarketerSeptember 28, 2016 Part one of the series here. The first step to generating new leads is to create a lead magnet. It’s the bait or lure that’s so interesting, so awesome, and so unique that people can’t help but want it. Once you’ve hit Publish, it’s easy to assume the … Continue reading How to Create Your First Lead Magnet Campaign (Part 2)
Columnist Jeff Baum explains that when properly set up, call tracking can help you both measure the value of your PPC campaigns and optimize them for better ROI. Jeff Baum on October 3, 2016 Many businesses receive significant lead volume from phone calls. The reason marketers want to generate phone leads is to capitalize … Continue reading Why call tracking helps improve PPC lead generation account performance
by Keith Reinhardt Follow @FreshAddressSeptember 30, 2016 How much are you willing to pay for a qualified lead? Whether it’s $ 5 or $ 500, the real answer is “too much” if you’re overlooking one crucial step in the lead generation and nurturing process. That step is email validation and hygiene. Here’s how ignoring it … Continue reading SEM + Email Hygiene: A Match Made in (Lead Gen) Heaven
by Jonathon ByrdOctober 1, 2016 Over the past few years, call attribution has quickly become one of the most widely adopted martech solutions. From fortune 50 companies to small businesses, they’ve continually embraced the value of phone calls by attributing millions of offline conversions back to the sources that drive them. Today, marketers are looking … Continue reading 4 Innovative Ways Marketers Analyze and Validate Phone Lead Quality
Columnist Jeffrey L. Cohen explains why success depends on not just your lead scoring, but also on your marketing automation system and its methodology for calculating that score. Jeffrey L. Cohen on September 29, 2016 Sometimes I think about changing famous movie quotes to include marketing terms. I will admit that I may need … Continue reading What’s more important than a B2B buyer’s lead score?
by Sue KrauseSeptember 28, 2016 A Q. & A. with Facebook Product Marketing Manager, Mobile Advertising Kevin Chao The Jornaya team has heard a lot of buzz lately about Facebook’s new lead ads product. I recently had a chat with Facebook’s Kevin Chao to get the lowdown on Facebook lead ads to share with you. … Continue reading All About Facebook Lead Ads
