Tamara Weintraub — January 27, 2017 Follow @tamweintraub— January 27, 2017 Now that you’ve got a good flow of visits and leads from your search engine marketing efforts, what better way to amp up your search marketing game than by optimizing your website and local presence for the organic, or unpaid, search results? SEO is … Continue reading Better Lead Generation: Getting More Search Traffic with SEO
Patrick Hogan — January 24, 2017 Follow @growtenfold— January 24, 2017 Lead nurturing must be a part of your comprehensive sales and marketing strategy. In its core, lead nurturing is about building relationships with prospects through different channels, even when they’re not near the decision stage yet. B2B customers often take the long and winding … Continue reading Effective Lead Nurturing: 7 Tactics for Better Prospect Relationships
Samantha Martin — January 13, 2017 Follow @Socially_Sam— January 13, 2017 It didn’t work for Mariah and it certainly didn’t work for Milli Vanilli either. So why do you think faking it is going to work for you? There was poor Mariah, out in the freezing cold in Times Square on New Year’s Eve, only … Continue reading Faking It Won’t Lead to Making It
Hana LaRock — January 4, 2017 — January 4, 2017 Even if your business operates offline, having a website to promote your company and run operations is essential to growth. Though, you can’t just have any boring website and think you’re going to bring in leads! While a website should, of course, look professional and … Continue reading 5 Website Techniques for Stronger Lead Generation
Alan Rita — December 28, 2016 — December 28, 2016 I am sure you know that the human brain processes images 60,000 times faster than words? If you are a marketer with only a few seconds to make your point before someone’s attention is turned to something else, you will realize the immense power of … Continue reading How to Turn Your Infographic into a Lead Magnet
Tamara Weintraub — December 28, 2016 Follow @tamweintraub— December 28, 2016 For many local businesses, running a PPC advertising campaign is easier said than done, even if you already have a handle on the basics like picking keywords and creating a budget. As algorithms change, trends emerge, and the effectiveness of tactics shift right under … Continue reading Better Lead Generation: Getting an Edge in PPC
by Karlene Lukovitz@KLmarketdaily, December 20, 2016 In case you had any doubt, foods and beverages that are “simple” — meaning free of basically everything — are still hot (even if they’re cold), confirms search data released by the online order, home delivery service Instacart. And yes, foods allowable on paleo diets are … Continue reading ‘Simple’ And Paleo-Friendly Foods Lead Instacart Search Trends (DD)
Don Dalrymple — December 25, 2016 Follow @dondalrymple— December 25, 2016 How are you managing your calendar? Peter Drucker said it best when it comes to the work we do today, “In knowledge work, the task is not given. It has to be determined.” We are in a world where there is a lot of … Continue reading Lead with Your Calendar Invitations
Roman Kniahynyckyj — December 17, 2016 Follow @kniahynyckyj— December 17, 2016 Inbound leads are beautiful things. Someone has a business problem, searches for a solution and finds your website. They convert on a landing page and you have a conversation with them. You may even have multiple conversations with them. But then, like Santa after … Continue reading How To Close A Sale With an Inbound Lead That’s Stuck
By Ann Smarty December 13th, 2016 Ah, the sales funnel. We are all obsessed with it. We read, write, and argue about the best ways to go from the initial marketing phase to the final conversion. Yet, we too often ignore what could be the most important step: getting people INTO the funnel to begin … Continue reading How To Build An Irresistible Lead Magnet
