Tag Archives: Launch

4 Conditions for New Product Launch Success

by Dave Sutton July 26, 2016July 26, 2016 Imagine your typical trip to the grocery store. Looking down at your shopping list, you think about the best way to navigate the store and gather your groceries. As you walk down the aisles filled with hundreds of items, you’ll notice that you usually purchase the same … Continue reading 4 Conditions for New Product Launch Success →

Countdown Calendar: A Weekly Breakdown of How to Launch a Subscription Business

Subscription Lists

by Jesse Richardson July 20, 2016July 20, 2016 Soft launches, or pre-launches, are simple ways to garnish initial interest from a community, build a list of leads, and position a subscription business for a healthy, powerful launch. Pre-launches are also usually run for a set period of time – 30, 60 or perhaps even 90 … Continue reading Countdown Calendar: A Weekly Breakdown of How to Launch a Subscription Business →

7 Tips for a Successful Online Community Launch

Online Communities

by Caitlin Zucal May 3, 2016 Follow @Caitlin_ZucalMay 3, 2016 Online communities present multiple opportunities for enhanced business value. They create an experience that helps businesses achieves their goals, whether it’s acquiring new customers or increasing insight into consumer needs and wants. However, to have a successful community launch, companies must outline expectations, research best … Continue reading 7 Tips for a Successful Online Community Launch →

7 proactive ways to jump-start your SEO before a site launch

Search Engine Optimization

About to launch a new website? You may think you can’t do SEO until the site is live, but columnist John Lincoln reminds us that there are many steps you can take beforehand to ensure a smooth site launch. John Lincoln on March 16, 2016 at 1:15 pm You’re about to launch your new website. … Continue reading 7 proactive ways to jump-start your SEO before a site launch →

Advice for Small Businesses Planning to Launch an SEO Strategy

SEO Strategy

by Sarah Patrick February 28, 2016 Follow @clutch_coFebruary 28, 2016 An important digital marketing strategy, search engine optimization (SEO) improves a business’ chances of being found online by both current and potential customers. This increased visibility in turn promotes growth and bolsters a business’ reputation online. Despite these benefits, half of small businesses in the … Continue reading Advice for Small Businesses Planning to Launch an SEO Strategy →

7 Proven Tips to Launch Your Business on Instagram

Instagram Tools

by Dhariana Lozano February 21, 2016 Follow @DhariLoFebruary 21, 2016 With over 400 million monthly active users, Instagram is a great network for gaining online visibility and building an audience for your brand. If you have an account you’re just getting started with or need a little guidance, here are my top 7 tips to … Continue reading 7 Proven Tips to Launch Your Business on Instagram →

10 Stages to a Successful Product Launch

Product Management

by Danny Wong February 3, 2016 Follow @dannywong1190February 3, 2016 In 2014, research firm Nielsen conducted a study that found 85% of all consumer packaged goods (CPG) product launches flop. Of course, many see this as a necessary cost of doing business. To effectively test whether or not their ideas will fare well with consumers, … Continue reading 10 Stages to a Successful Product Launch →

MediaMath Gets Into The Data Business With Launch Of Helix

Big Data Utilization

The shared first-party data of MediaMath’s Adroit subsidiary is being spun into the new Helix business unit, and Adroit is being merged into MediaMath. Barry Levine on January 13, 2016 at 5:37 pm Programmatic media buyer MediaMath is getting into the data business with the launch today of its new subsidiary, Helix. In 2013, the … Continue reading MediaMath Gets Into The Data Business With Launch Of Helix →

How to Launch a Successful Video Blog

Blogging

by Laura Cole November 20, 2015November 20, 2015 The world of blogging has changed considerably over the last decade, particularly in terms of content requirements and the ease with which income can be generated. While blogging can still be a lucrative past-time, for example, the quality, diversity and relevance of published content is much more … Continue reading How to Launch a Successful Video Blog →

3 Ways to Screw up Your Product Launch

Product Management

by Cathy Summers November 10, 2015November 10, 2015 For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. In marketing alone, landing pages, data sheets, whitepapers, videos, … Continue reading 3 Ways to Screw up Your Product Launch →