Reddit To Launch Karma Kash, Reduce Marketing Swag By Half by Laurie Sullivan @lauriesullivan, May 5, 2023 Reddit’s initiative to help minimize the impact of marketing giveaways and promotional waste, scheduled to launch June 1, will offer a donation to non-profits rather than giving a promotional gift, also known as swag. Karma Kash — the … Continue reading Reddit To Launch Karma Kash, Reduce Marketing Swag By Half
AdRoll Unveils Tool To Help Brands Launch Email, Social, Display Ads From One Place by Ray Schultz , May 2, 2023 AdRoll has launched what it calls an automation builder — a tool designed to help digital marketers of all skill levels launch email, social ads, display ads from one interface. The automation builder is … Continue reading AdRoll Unveils Tool To Help Brands Launch Email, Social, Display Ads From One Place
How the Launch of Two Story’s Performance Analytics Tool Will Change How You Hire Brad Anderson / 14 Mar 2023 If your business is just getting big enough to bring on full-time employees, hiring might be an exciting prospect. You get to search for the best people to build your vision and take things … Continue reading How the Launch of Two Story’s Performance Analytics Tool Will Change How You Hire
Ad-tech Companies Launch Global Campaign To Encourage Action On Climate Change by Laurie Sullivan @lauriesullivan, December 21, 2022 Founding AdTechCares partners InMobi, Pinterest, Verve Group, Index Exchange, Amobee, Media.net, SeenThis, SmartNews, Media.Monks, and Smartly.io are launching a campaign to curb misinformation on climate change through advertising formats. The 50 AdTechCares partners worked with Project Drawdown, a … Continue reading Ad-tech Companies Launch Global Campaign To Encourage Action On Climate Change
TikTok, American Express Launch Small Business Accelerator Program by Colin Kirkland , November 15, 2022 In preparation for Small Business Saturday (Nov. 26), TikTok is launching a new accelerator program in partnership with American Express. #ShopSmall will provide small businesses with platform insights, guidance, and ad credit for eligible brands. American Expresses founded Small Business … Continue reading TikTok, American Express Launch Small Business Accelerator Program
Google is (unsurprisingly) shutting down Stadia in January Players will continue to have access to their games library until January 18th. K. Holt @krisholt Jessica Conditt/Engadget Despite claims to the contrary as recently as July, Google is shutting down its Stadia games streaming service after just three years. The company says players will still … Continue reading Stadia launch title ‘Gylt’ is heading to other platforms next year
IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, Reporting by Laurie Sullivan @lauriesullivan, May 19, 2022 Integral Ad Science has advanced its suite of products to include Control Panel for reporting and planning. The new capabilities are intended to help consumers better understand the value and return on investment (ROI) that IAS’s contextual … Continue reading IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, Reporting
Michael Abetz Last updated: 23 April 2022 The upcoming ‘Otherside’ Bored Ape metaverse launch date is set for 12pm ET on April 30th. The Otherside metaverse Discord is also now open which already has over 76,000 members. The news was tweeted out by @OthersideMeta, a Yuga Labs affiliated Twitter account. BAYC Metaverse The adventure begins. … Continue reading Bored Ape Metaverse Launch Date set for April 30
Matt Williams Last updated: 14 April 2022 Fidelity are adding exchange-traded funds (ETFs) which will allow a wider range of investors to learn about and invest in the metaverse and crypto space. Based in the United States, Fidelity Investments Inc is one of the largest multinational investing and asset management platforms in the world with … Continue reading Fidelity launch Metaverse ETFs – Invest in the Metaverse
Goal is to bring the best parts of virtual events to in-person and vice versa. Constantine von Hoffman on April 13, 2022 Video-conferencing platform Zoom and telecomms company Intrado have each announced new features to improve event hosting. Zoom Events license holders can now increase branding during virtual events and create a virtual backstage area. … Continue reading Zoom and Intrado launch new features to improve event experience and management
