Tag Archives: LastMinute

Black Friday to dominate holiday ad budgets, leaving little for last-minute shoppers

Just 5 percent of the retailers plan to focus spend on late-season shoppers. according to a Nanigans study. Robin Kurzer on October 17, 2018 at 3:06 pm A new study out this week from ad platform Nanigans suggests that most retail marketers plan to prioritize their digital advertising spend on Black Friday — and ignore … Continue reading Black Friday to dominate holiday ad budgets, leaving little for last-minute shoppers

Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys

Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume. Purna Virji on January 30, 2017   Ah, Super Bowl Sunday. There is no bigger day for football — or advertisers. And whether they’re on their couch or at a neighborhood watering hole, fans of both will be tuning in to … Continue reading Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys

How to Make Your Product More Attractive to Last-Minute Holiday Shoppers

Joel Goldstein — December 20, 2016 Follow @joelgoldstein— December 20, 2016 We’re in the midst of the holiday season, and although many people probably wrapped up their holiday shopping right after Thanksgiving, there will always be a large group of consumers who wait until the last minute possible. Brands who are looking to maximize sales … Continue reading How to Make Your Product More Attractive to Last-Minute Holiday Shoppers

5 Last-Minute Email Campaign Ideas for Christmas

by Jeremy Taylor December 20, 2015 Follow @JezTaylorUKDecember 20, 2015 It’s coming. It’s so close you can smell the Christmas turkey. But there’s still time to squeeze a little extra from your email marketing and boost engagement with your subscribers. Here are five last-minute campaign ideas that are a doddle to compile. Christmas postage deadlines … Continue reading 5 Last-Minute Email Campaign Ideas for Christmas

Grabbing Those Last-Minute Holiday Sales With Search

It’s crunch time — for holiday shoppers and Q4 goals, alike. There’s still time, though! Columnist Amy Bishop explains how you can guide those last-minute shoppers to help you hit your goals. Amy Bishop on December 18, 2015  According to a survey by the National Retail Foundation (NRF), 55.8 percent of holiday shoppers will splurge … Continue reading Grabbing Those Last-Minute Holiday Sales With Search

Last-Minute Holiday Marketing Tips With Instagram [Infographic]

by Bob Hutchins December 16, 2015 Follow @BobhutchinsDecember 16, 2015 It’s never too late to do good work. Whether you’re feeling behind the eight ball with no strategy for holiday marketing with Instagram or whether you just want to turn your marketing plan up a notch… this is the blog post for you! Just a … Continue reading Last-Minute Holiday Marketing Tips With Instagram [Infographic]

15 Last-Minute Holiday Email Ideas to End 2015 with a Bang

by Ryan Pinkham December 3, 2015 Follow @RyanPinkhamDecember 3, 2015 Let’s face it. No matter how hard you try, it’s difficult to ever be completely prepared for the holiday season. Hopefully you’ve prepared your store or office to make sure you’re providing the best experience to customers. But what about your marketing? A tool like … Continue reading 15 Last-Minute Holiday Email Ideas to End 2015 with a Bang