Tag Archives: Landscape

How to Stay on Top of an Ever-Changing Online Landscape

Shelby ClarkeJanuary 31, 2015 A new year has begun, and it’s promising to bring further advances in technology and changes in the way we work online.As marketers, we already need to be aware of the many different marketing outlets available – whether on or offline – and know how to take advantage of them. When … Continue reading How to Stay on Top of an Ever-Changing Online Landscape →

Facebook Video vs. YouTube: Maximizing Results in the Evolving Video Landscape

Video Marketing

Brian HonigmanJanuary 20, 2015 Online video has been exploding in popularity for the past decade (in fact, 79 percent of all the traffic online is related to video) and there is one name that has always been synonymous with online video – YouTube. While YouTube is still a major traffic destination, there is a relatively … Continue reading Facebook Video vs. YouTube: Maximizing Results in the Evolving Video Landscape →

Navigating a Shifting Consumer Landscape

Branding, Customer Relationship Managemnet

By Bradley Foster, Published October 25, 2014 While perusing the latest opinions from fellow industry professionals, as I often do, I came across a particularly interesting and pertinent article by Michael Lazerow. In it, Michael states “The future of marketing is, quite simply, the process of mapping and optimizing journeys for customers.” While this isn’t … Continue reading Navigating a Shifting Consumer Landscape →