Ryan LawMarch 18, 2015 Landing pages are where those ceaseless blogging efforts come to fruition. They’re where your content marketing investment realizes its return, and your engaged blog readers become grateful customers. To help you improve the conversion rates of your landing pages, whether from blog posts or paid traffic avenues, I’ve covered five psychology-inspired … Continue reading 5 Super Simple Ways to Optimize Your Landing Pages
Amanda ClarkMarch 17, 2015 The landing page is an essential component of any business website. The term refers to a page—usually quite short and simple—that boldly asks readers to take a particular action, such as buying a product, downloading a file, or signing up for an e-mail list. Landing pages are goal-oriented and action driven, … Continue reading 5 Ways to Make Your Landing Pages Better
Chris LucasMarch 13, 2015 Marketing is at its best when campaigns, tactics and strategies are built on research. Of course, in our industry, the word “research” covers a lot of ground. It could mean searching for gold standard campaigns and modeling your plan on a best-in-class brand’s success story. It could mean shaping your approach … Continue reading 4 Landing Page Elements Primed for A/B Testing
Kent WakelyMarch 12, 2015 In a previous blog post, we discussed conversion optimization tweaks to the offer and copy on your landing page. In this post, we will focus on the landing page itself. As part of your Internet marketing repertoire, your landing page plays a crucial role. Optimizing The Landing Page Itself What happens … Continue reading Elevate Your Internet Marketing With 4 Simple Landing Page Tweaks
Elisa SilvermanMarch 9, 2015 Visitors to a landing page are going to make their three-second decision whether to stay based on the visual information before them. Consciously or not, their eyes are scanning quickly for certain words; they’re judging the landing page’s design for credibility. As typography is a main factor in both these areas, … Continue reading 9 Tips For Better Performing Typography On A Landing Page
Steve HammMarch 2, 2015 Many of the same things that make video an effective online medium also make it effective when used on landing pages. These include the fact that video is closer to the way people experience the world. Video that features a person makes your message more personable and increases the trust factor. Video … Continue reading Video Landing Page Optimization Tips
Business.comFebruary 24, 2015 Landing pages are the first destination for new users coming to your site. They offer a representation of your brand, and can be a great tool for capturing leads and driving sales. However, your landing page will not help convert users if they are not optimized for generating leads. It is essential … Continue reading Prepare For Landing: 5 Tips To Optimize Your Landing Page
Shannon SyskoFebruary 24, 2015 There’s more to advertising than just ads. In any online marketing campaign, there are extra elements that support the ads. One of these is the landing page. Landing pages are separate pages from your homepage, that guide visitors to a destination. The destination depends on what type of landing page you … Continue reading 4 Essentials For The Best PPC Landing Page
Avi KayeFebruary 19, 2015 You know that feeling when sometimes you read an article, or a post, or even a few lines of marketing copy, and you find yourself nodding in agreement? Then you find yourself reaching for your mouse to read more, or share the post, or click whatever button you were supposed to … Continue reading 5 Tested Power Words That Will Improve Your Landing Page Copy
Abbe MillerFebruary 18, 2015 For today’s time-strapped shopper, boutiques are becoming more popular by the minute. Compared to shopping in an expansive department store, these smaller specialty shops can be much more enjoyable primarily because the selection isn’t as overwhelming. It also helps that the boutique owner has curated a collection of what he or … Continue reading Improve the eCommerce Search Experience With Curated Landing Pages
