by Amanda Nickels May 6, 2016May 6, 2016 Let’s say a middle-aged man—we’ll call him Frank—is driving his car at night and someone unintentionally blinds him with their high beams, causing him to drive into a ditch. Not a great situation, but now he’s in the market to purchase a new vehicle. In light of … Continue reading Improving Click-Through Rate from Search to Landing Page
by Lucas Miller May 6, 2016 Follow @EchelonCopyMay 6, 2016 Running a startup is no small feat. Seriously, there’s a reason most studies have found that between 80 and 90 percent of startups fall flat on their faces within a few months or years of having been launched—it’s really hard work. From regularly dealing with … Continue reading 4 Tips for Landing Your Startup’s Finest Sales Prospect
by Gyles Seward May 5, 2016 Follow @ElementaryDigiMay 5, 2016 In web development, change can often seem daunting, but a few regular tweaks to design and layout could have major implications. Aside from improving user experience, your conversions could increase as well as customer referrals. This process of optimising a website through incremental changes is … Continue reading AB Testing Tips – What Works Best for Your Landing Pages?
by Daniel Woods May 2, 2016May 2, 2016 Landing pages should have everything a visitor needs to make a decision. Far too often, however, a campaign’s success rate will suffer from a poorly constructed landing page. Let’s examine how mastering the art of creating landing pages that convert could drastically increase your revenue and net … Continue reading Creating Landing Pages That Convert!
by Susanna Perkins April 30, 2016April 30, 2016 When there’s a specific action you want your site visitor to take, you need to present it on the right kind of web page — a landing page. Common desired actions include: Making a purchase Downloading an item Opting in Subscribing Joining Technically, a landing page is … Continue reading How to Create Successful Landing Pages in WordPress
by Brad Smith April 21, 2016 Follow @FixCourseApril 21, 2016 Did you know that 44% of B2B clicks are directed to a home page, instead of a dedicated landing page? That’s a big problem, because landing page relevance and performance is a key ingredient in your Quality Score (the single biggest factor in determining your … Continue reading 5 Deadly Landing Page Mistakes Sabotaging Your Results
by Sam Warren April 15, 2016 Follow @rankpayApril 15, 2016 Having a sales force is pretty great. The thing about salesmen though is that when 5 O’clock rolls around, they punch-out and go home. A strong landing page doesn’t have those pesky human restrictions. An ideal landing page will simply keep on working. It’ll do … Continue reading The Art of Landing Page Design for Non-Artists
by Jordan Lore April 11, 2016April 11, 2016 You’re up in the club. You see a perfect 10 standing alone from across the bar. #targetacquired What’s your gameplan? You could walk over there and ask the 10 to get out of there. That could work… If you’re Chris Hemsworth. OR you could try to buy … Continue reading 7 Ways to Build a Trustworthy Landing Page to Increase Conversions
by Mike Dane April 8, 2016April 8, 2016 Unless you’ve been living under a rock, you’d know that having a mobile-optimized site is critical for your online presence. Since the number of users accessing the Internet via mobile devices has increased, it’s important to increase your mobile landing page conversion rate. According to ComScore, the … Continue reading 15 Ways To Increase Mobile Landing Page Conversion
by Jaime Nacach April 8, 2016 Follow @bloominariApril 8, 2016 The landing page is an important part of any digital campaign. In this case, it’s not just the journey, but the destination. And when your prospects are being filtered to a complicated or confusing destination, you can’t expect the best results. So jump on the … Continue reading 5 Reasons to Always Use a Landing Page
