Sometimes half the battle of conversion optimization is coming up with ideas for things to test. That’s where this post from columnist Amy Bishop comes in! Amy Bishop on May 3, 2017 About a month ago, I published an article that provided a few areas of consideration when diving into conversion rate optimization, with … Continue reading The great big list of landing page tests to try
Bart de Pelsmaeker — April 9, 2017 Follow @bartdp— April 9, 2017 Microsites used to be a very popular tool a couple of years back, but got a very bad rep because microsites were heavily abused by black-hat SEO folks, who used them to set up private blog networks and artificially create backlinks to content. … Continue reading Landing Page … Or Microsite? Forget the Bad Rep of Microsites and Learn When & Why To Use Which
Amanda Strouse — April 6, 2017 — April 6, 2017 You may have heard the term “landing page” from a marketing agency or an employee or maybe even from reading the headline of this blog post. You know what a website is. But what is a landing page? How does it differ from a website? … Continue reading Landing Pages vs. Websites: What Is A Landing Page?
Adam Baetu — April 5, 2017 Follow @Marcomms4biz— April 5, 2017 Landing pages are designed to be converted into leads, that’s the whole point of them, right? Yes, that is the whole idea but unfortunately creating landing pages alone isn’t enough to effectively convert. On a brighter note, you’re in the right place, as we … Continue reading Tips to Improve Landing Page Conversions
Fahad Muhammad — March 19, 2017 — March 19, 2017 When creating landing pages, marketers tend to focus all their efforts on optimizing page elements — making sure the headline engages the visitor, testimonials speak to your unique value proposition, the lead capture form is correctly formatted, and the CTA button jumps off the page. … Continue reading What You’ve Forgotten About Landing Page Optimization
Brittany Laeger — March 16, 2017 — March 16, 2017 Your landing pages are the worker collecting tickets for the Ferris Wheel at the carnival. They can either calm fears and encourage people to take the risk OR they can scare people away. There are a few simple and powerful principles you can use to … Continue reading 5 Powerful Hacks to Boost Landing Page Conversion
Katherine Buchholz — March 14, 2017 — March 14, 2017 Display marketers must think beyond the display ad. If display ads are driving billions of calls to businesses, your landing pages should be optimized to drive both online and offline conversions. Why? How you design and test your landing pages will directly impact how they … Continue reading Strategies to Optimize Display Ads for Calls: Landing Pages
Daniel Burstein — March 7, 2017 — March 7, 2017 Look, I’m not a New England Patriots fan. Not by any stretch. But you have to give credit where credit is due – they have been the dominant NFL team for the past 15 years or so. How did they do it? And what can … Continue reading Conversion Rate Optimization: The 5 Most Important Factors that Affect Landing Page Conversion
Kristin Hicks — February 28, 2017 — February 28, 2017 Different pages on your website have different purposes and goals. Your homepage should provide a clear picture of what your business is and does. Your about page is an opportunity to personalize your brand and build trust. Landing pages are designed to do one thing: … Continue reading How to Design a Landing Page That Converts
Kevin Lynch — February 27, 2017 — February 27, 2017 When you’re trying to get people to spend on your service, it’s hard to imagine there’s anything more persuasive than a money-back guarantee. But, according to an experiment run by one of the world’s most well-known marketers, it’s at best the second-most compelling thing you … Continue reading 5 Ways to Improve the CRO of Free Trial Landing Pages
