Taylor Eben — February 13, 2017 Follow @tailseben— February 13, 2017 What’s the first thing you do after stumbling upon an atrocious website? If you’re like me, you leave. No one wants to spend time on a complicated website with garish design and crummy UX. A website or landing page is a highly visual medium. … Continue reading 7 Design Techniques to Boost Site & Landing Page Conversion
Susan Friesen — February 7, 2017 Follow @eVisionMedia— February 7, 2017 What Every Entrepreneur Should Know About Landing Pages to Aide their Marketing Efforts For many entrepreneurs and business owners, the online marketing scene can very confusing and overwhelming. All that marketing terminology that’s constantly being thrown out there on a daily basis is enough … Continue reading Top 13 Ways Landing Pages Can Build Your Business
The bounty of cheap behavioral data available today is a boon for marketers. Columnist Brian Massey explains how to take advantage of this cheap data to develop an effective landing page. Brian Massey on January 26, 2017 at 10:56 am I believe that cheap behavioral data will fundamentally change the way we do online marketing. … Continue reading 9 studies for landing pages that work
Margot da Cunha — January 15, 2017 — January 15, 2017 Do you remember the first time you saw someone wearing UGG boots? You probably gasped with disgust, thinking “oh man, those things are ugg-ly!” Fast forward a couple months later when you purchased a pair. Why did you do this? The answer is social … Continue reading The Complete Guide to Using Social Proof in Ads and Landing Pages
Brad Smith — January 12, 2017 Follow @bsmarketer— January 12, 2017 Low conversions? It’s tempting to start with your landing page. Maybe that blue button should be a green one. Or perhaps the hero image ain’t hero-y enough. But in reality, those things don’t really move the needle. Instead, you should start with the ads … Continue reading Why Your Landing Page Conversions Depend on Better Ads
Allen Finn — January 10, 2017 — January 10, 2017 A thoughtful account structure and irresistible Expanded Text Ads are great, but without fine-tuned landing pages, it’s all for naught. If your landing pages are underwhelming and underoptimized, you’re paying for prospects to click on ads and, outside of a captivated minority, head back to … Continue reading 3 Woefully Underused, Crazy-Effective PPC Landing Page Tips
Jordan Lore — January 6, 2017 — January 6, 2017 Do you have a large Facebook following? Perhaps you’re trying to build a large following? The custom Facebook tab allows owners to create their own custom landing pages right on their Facebook page. Facebook landing pages have no limits in regards to content – contests, … Continue reading Facebook Landing Pages: 38 Ideas, Tips and Examples
Jesse Boskoff — January 1, 2017 Follow @jesseboskoff— January 1, 2017 Driving traffic to landing pages isn’t easy. Whether you bring traffic to your landing pages through search engine optimization, pay-per-click advertising or both, you’ll never receive quite as much traffic as you’d like. One thing that you can always do, though, is try to … Continue reading 7 Tricks for Increasing Landing Page Conversions
Kevin George — December 24, 2016 Follow @imkevin_monk— December 24, 2016 Can you hear that “not-so-pleasant” sound? Well, it is of viewers bouncing away from your website without doing what you wanted them to do – BUY. An effective landing page helps you to turn that unpleasant tune into a melodious song and convert your … Continue reading Delving Into the Cardinal Commandments of Landing Page Design
Fahad Muhammad — December 20, 2016 — December 20, 2016 Navigation gives a user control, which is generally a good thing – but what about on a landing page, where the motto is “one page, one goal?” While there’s not a one-size-fits-all answer (there never is in optimization), we do have some good data by … Continue reading Should You Use Navigation on Landing Pages? A Data-Driven Consideration
