Christopher Jan Benitez — July 11, 2017 Follow @christopherjanb — July 11, 2017 rawlaborer / Pixabay Full-screen backgrounds, recent posts, image sliders – blog owners have plenty of options when it comes to designing their homepage. While these layouts are by no means terrible design-wise, they often fall short regarding generating audience engagement. Research by … Continue reading Why You Should Create a Landing Page for Your Blog’s Homepage
Roman Kniahynyckyj — July 3, 2017 Follow @kniahynyckyj — July 3, 2017 Before we dive into the great depths of what makes a successful landing page, it’s essential to ensure we’re on the same page about what a landing page actually is. While basic landing pages can be defined as any website page with a … Continue reading Successful Landing Page Do’s and Don’ts
Jacob Havenridge — June 2, 2017 — June 2, 2017 Your campaigns are built, the keyword targets are all in lock-step with the messaging, and the click-through rate is through the roof. However, there’s a problem: Your conversion rate is slipping. At this point, some marketers might be pulling their hair out trying to figure … Continue reading The PPC Landing Page Checklist Every Marketer Should Use
Bob Hutchins — May 26, 2017 Follow @Bobhutchins— May 26, 2017 You can spend thousands of dollars driving traffic from social media to your website… …but if the landing page doesn’t convert, you’re wasting your money. Your landing page is one of the most critical points of your sales funnel. But, ironically, many marketers and … Continue reading How to Build the Perfect Landing Page
By Jordan Kasteler May 9th, 2017 Gone are the days when you could write compelling content on your blog and attract a flock of new audience members. Now, people are busier than ever. To capture their attention, you need a page on your website that speaks to them with the right message at the right … Continue reading 5 Landing Page Tools to Boost Your Conversions
Fahad Muhammad — May 22, 2017 — May 22, 2017 There’s nothing more annoying than browsing online, clicking an ad you’re interested in, and being directed to a poorly designed landing page that doesn’t offer you what was promised in the ad. People are impatient. If your landing page doesn’t correspond to the ad they … Continue reading 4 UX Trends You Should Be Implementing on Landing Pages
Joseph Riddle — May 17, 2017 Follow @josephriddle13— May 17, 2017 It was a staple of the cartoons from my childhood: Seated on a river bank, an eager fishing enthusiast casts a line into the water and begins reeling in the line, imagining trout for dinner. Cue the laugh track — what breaks the surface … Continue reading Fishing for Data Freedom, Landing an Unwelcome Surprise
Saher Naseem — May 15, 2017 Follow @SaherNaseemD— May 15, 2017 Increasing conversion rates, generating authentic leads and achieving huge success is much easier said than done. If you are a business owner, then you probably understand that generating traffic to your website with content, natural search, social media marketing, paid marketing and Facebook ads … Continue reading 14 Result-Driven Conversion Strategies for Your Landing Page
Even though AdWords doesn’t officially support AMP yet, advertisers can still use the technology to serve faster landing pages. Columnist Frederick Vallaeys explains how implementing AMP can lead to big gains in conversion rates. Frederick Vallaeys on May 11, 2017 The best experiences are those where we don’t have to wait for stuff: receiving … Continue reading The best-kept AdWords secret: AMP your landing pages
Sometimes half the battle of conversion optimization is coming up with ideas for things to test. That’s where this post from columnist Amy Bishop comes in! Amy Bishop on May 3, 2017 About a month ago, I published an article that provided a few areas of consideration when diving into conversion rate optimization, with … Continue reading The great big list of landing page tests to try
