Teams at both retailers are using retail media networks to transform the way customers interact with brands and their stores. Chris Wood on April 20, 2023 Retail media networks (RMNs) are a rapidly growing channel for advertisers. RMN revenue in 2022 was estimated at $ 37.5 billion by the IAB in their Internet Advertising Revenue … Continue reading How Home Depot and Kroger use RMN to improve shoppers’ ad experience
Tag Archives: Kroger
Kroger Precision Marketing Expands Access To Its Search Ad Inventory Through Three Platforms
Kroger Precision Marketing Expands Access To Its Search Ad Inventory Through Three Platforms by Laurie Sullivan @lauriesullivan, March 28, 2022 Kroger Precision Marketing (KPM), the retail media business of Kroger that is powered by 84.51°, announced Monday the expansion of its search product listing ads through three ad management platforms. The capability allows brands to buy … Continue reading Kroger Precision Marketing Expands Access To Its Search Ad Inventory Through Three Platforms
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