Tag Archives: Knowledge

Knowledge Graph Not Showing? Optimizing Your Google My Business to Appear in Search

Jenn Villa — July 26, 2018 — July 26, 2018 You probably already created a Google My Business listing and are waiting for your Knowledge Graph to appear in search. But even though you registered your business on Google, you’re still not seeing that helpful information box on the right sidebar of the search engine … Continue reading Knowledge Graph Not Showing? Optimizing Your Google My Business to Appear in Search

Google Optimizing Featured Snippets? Analyzing Knowledge Graph Rates

Google Optimizing Featured Snippets? Analyzing Knowledge Graph Rates by Laurie Sullivan , Staff Writer @lauriesullivan, June 26, 2018 The rate at which Google featured snippets and Knowledge Graph results are served up in search query results continues to change. While change makes it even more difficult for marketers and publishers to keep up, it’s necessary to … Continue reading Google Optimizing Featured Snippets? Analyzing Knowledge Graph Rates

B2C Knowledge Commerce: Strategies to Boost Course Sales

By Victoria Klochkova May 4th, 2018   Knowledge commerce is, simply put, the practice of selling access to one’s knowledge. A college education is one of its most traditional types, but it is the rapid rise of the Internet that turned it into a business opportunity readily available to virtually everybody: from education-oriented companies to individuals … Continue reading B2C Knowledge Commerce: Strategies to Boost Course Sales

Capitalizing on Marketing Knowledge: How to Monetize Your Expertise

By Victoria Klochkova February 9th, 2018 Today’s knowledge economy and accentuation of how important lifelong learning is have interesting implications for businesses – in terms of both possibilities and challenges. On the one hand, both you and the employees of your business certainly have the kind of knowledge about the industry you work in that is … Continue reading Capitalizing on Marketing Knowledge: How to Monetize Your Expertise

Three-Quarters Of Ad Buyers Lack Knowledge Of Brand Safety Measures

Three-Quarters Of Ad Buyers Lack Knowledge Of Brand Safety Measures by Laurie Sullivan @lauriesullivan, May 3, 2017 Only 27% of media buyers and planners say “with confidence” they are informed of the brand safety measures for the ads they buy, according to research released Wednesday. The data from Vibrant Media suggests 33% do not feel … Continue reading Three-Quarters Of Ad Buyers Lack Knowledge Of Brand Safety Measures