July 22, 2026 Knowledge workers judge AI governance BY Tyler Perry For years, brand reputation was built on straightforward outputs: the product worked, the service delivered, and the mission statement said the right things. But, behind the scenes, a sophisticated cohort has quietly moved the goalposts. Data from our latest 2026 Brand Expectations Index reveals that … Continue reading Knowledge workers judge AI governance
January 30, 2025 How execs can bridge the AI knowledge gap A recent survey shows the promise versus the practice of AI. BY Dave Grow From streamlining administrative tasks to enhancing brainstorming sessions, AI is becoming an essential workplace companion. Yet, despite its transformative promise, its integration isn’t as simple as flipping a switch. We recently … Continue reading How execs can bridge the AI knowledge gap
The new technology improves personalization across all interaction points and provides and analyzes content consumption patterns and user behavior. Constantine von Hoffman on September 25, 2024 Salesforce today announced it is buying Zoomin, an enterprise knowledge platform. This is the third company Salesforce has purchased this month following its acquisitions of Own and Tenyx. … Continue reading Salesforce to buy enterprise knowledge platform Zoomin
AI hype is leading to rapid adoption, but what happens when understanding lags behind? Greg Kihlstrom on July 29, 2024 Change is constant, but one thing is certain: hype cycles grab attention and influence budgets, for better or worse. Artificial intelligence (AI) is just the latest enterprise fixation, but it won’t be the … Continue reading Why brands must bridge the knowledge gap in AI adoption
Salesforce adds information from third-party systems to Service Cloud in addition to the data available in Data Cloud. Kim Davis on May 6, 2024 Salesforce announced a new source of intelligence for service agents, Unified Knowledge. The solution aggregates information from third-party sources and makes it available in Salesforce, complementing the customer data … Continue reading Salesforce delivers Unified Knowledge to service agents
You’ve implemented a great marketing work management tool. But you still need to show others how to use it. Chris Wood on June 1, 2023 Marketing work management tools can benefit your organization in a number of ways, including adding productivity and efficiency. They also help manage teams that work remotely. But with all of … Continue reading How to create a knowledge base for marketing work management
It’s easy to assume that everyone else knows what you know. Here are some examples of where this bias can crop up and how to deal with it. Greg Krehbiel on December 29, 2022 “The curse of knowledge” is a cognitive bias that occurs when you understand something and then assume everyone else understands it … Continue reading How ‘the curse of knowledge’ may be hurting your business and what to do about it
By Clint Rainey July 22, 2022 Ninety-five percent of Americans call distracted driving “extremely dangerous,” and federal campaigns to stop activities like texting behind the wheel (“U text. U drive. U pay.”) have been carried out by federal agencies as varied as the National Highway Traffic Safety Administration (NHTSA), the Federal Communications Commission … Continue reading Harvard study: Knowledge workers can’t stop reading and replying to emails while they drive
Why Should a SaaS Startup Use a Knowledge Base? Dheepika / 06 May 2022 Waiting for a customer service representative for a long time can really be haunting. In today’s face-paced world, all the customers are expecting instant answers. It is evident that the customer success team should also automate answering questions to their … Continue reading Why Should a SaaS Startup Use a Knowledge Base?
How to deal with the modern deluge of information and tap into it when you need it. Pamela Parker on April 29, 2022 While I’m not technically a content marketer, the workflows I’ve developed as a journalist and researcher can benefit anyone creating content in our diverse, information-rich environment. In this article, I’ll explain … Continue reading Knowledge management for content marketers: My tech stack
