Want to know the key mobile statistics that will help you become a better marketer? Columnist Aaron Strout digs into the numbers that matter. Aaron Strout on June 8, 2015 Once a year, I like to do a quick dive into some key mobile statistics that marketers should care about. We could easily explore more … Continue reading 13 Mobile Marketing Stats You Need To Know
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6 LinkedIn Mistakes You Didn’t Know You Were Making
Travis BalinasJune 5, 2015 LinkedIn has long been a powerful tool for professional networking. When used correctly, it can make meaningful connections with others in your industry, as well as past and present clients. However, if you don’t know how to use LinkedIn to its full potential, you could be missing out on its advantages … Continue reading 6 LinkedIn Mistakes You Didn’t Know You Were Making
Promotional Strategy in 2015 Using Google Trends: What You Should Know
Nathan SikesJune 4, 2015 What Promotional Strategy Should You Be Using? According to Larry Page the mission for Google Search is to design the perfect search engine which “understands exactly what you mean and gives you back exactly what you want.” Whether it’s a website, image, video, or even an android app, Google Search is … Continue reading Promotional Strategy in 2015 Using Google Trends: What You Should Know
5 Digital Marketing Rules Every Small Business Needs to Know
Jeff FedermanJune 2, 2015 With baseball season upon us, it is a good time to take stock of your marketing game plan, taking a close look at how you are managing the promotion of your business. That includes your marketing spend and how it is allocated. Small business owners consistently say they are overwhelmed and … Continue reading 5 Digital Marketing Rules Every Small Business Needs to Know
5 Psychological Theories That Every Leader Should Know
Jacob ShriarJune 1, 2015 One of the biggest things that we try to do at Officevibe is explain the human side of business. We want leaders to have an understanding of how to treat employees so that they are more engaged and enjoy their work, ultimately leading to a more successful business. I studied psychology … Continue reading 5 Psychological Theories That Every Leader Should Know
7 Things You Can Do with Your Facebook Page You Might Not Know About
WishpondMay 29, 2015 You’re an old hat when it comes to Facebook marketing. You’ve had a business page for years and nothing surprises you. Let me see if I can’t give it a shot anyway. Here are 7 things you might not know about when it comes to your Facebook Page. 1. Learn More about … Continue reading 7 Things You Can Do with Your Facebook Page You Might Not Know About
Three Viewability Misconceptions Every Media Buyer and Publisher Should Know
Harmon LyonsMay 29, 2015 Viewability has been a hot topic for good reason; advertisers are keen to use the metric as a currency in all their media buys. However an ad, no matter how creative or catchy, cannot sway consumers if consumers have no chance to see it. Consider this, recent Integral Ad Science research … Continue reading Three Viewability Misconceptions Every Media Buyer and Publisher Should Know
How Well Do I Have To Know My Customer?
Dave BrockMay 28, 2015 Connect via LinkedIn SubjectMessageConnect There are some interesting discussions about the amount of research required to prospect and engage customers. Inevitably, the search is for the right answer—or probably realistically, it’s “give me the answer I want to hear.” The answer we want to hear is, “What’s the minimal amount of … Continue reading How Well Do I Have To Know My Customer?
The Dirty Little Secret Some SEO Companies Don’t Want You to Know
Heather Lloyd-MartinMay 27, 2015 Can you trust the content that was created by your SEO company? Are you sure? Here’s the dirty little secret inbound marketing companies don’t want you to know. Can you trust the content that was created by your SEO company? Are you sure? Recently, I was contacted by an end client … Continue reading The Dirty Little Secret Some SEO Companies Don’t Want You to Know
Social Media Safety: 5 Dangers Every Influencer Needs to Know About
Gina BadalatyMay 27, 2015 Anyone with an online presence is vulnerable to potential threats. For influencers who share information about their family and friends, the danger is increased but as a professional, you need to be out there. Can you protect yourself and still share things publicly? This guide will help you reduce security risks … Continue reading Social Media Safety: 5 Dangers Every Influencer Needs to Know About