Tag Archives: Know

What Advertisers Need To Know about Ad Blocking

Randall BeardNovember 7, 2015 Ad blocking is all the rage at the moment. Multiple companies offer ad blocking software to block ads, and Apple’s recent introduction of their new IOS with ad blocking capabilities has only fanned the flames. How Big Is the Ad Blocking Problem? How critical is the issue? Ad blocking is definitely … Continue reading What Advertisers Need To Know about Ad Blocking →

Everything You Need To Know About Periscope

Periscope

By Joe Cox|2015-11-04T18:48:06+00:00November 5th, 2015|Content|0 Comments inShare0 In case you’ve managed to avoid all the hype over the last ten months, Periscope is a live video streaming app available for IOS and Android in which users create live broadcasts or ‘scopes’ which other people can watch live or download to watch later. In this summary … Continue reading Everything You Need To Know About Periscope →

30 Conversion Optimization Terms that Every Digital Marketer Needs to Know

Conversion Rate Optimization

Grant ThomasNovember 2, 2015 The fast paced world of conversion optimization is constantly evolving which requires digital marketers to stay up to date on the latest technologies and terminology. This is a job in itself and most marketers just don’t have the time to stay up to date while also completing the tasks of the … Continue reading 30 Conversion Optimization Terms that Every Digital Marketer Needs to Know →

Forget Everything That You Think You Know About SEO

Search Engine Optimization

Matthew SantosNovember 2, 2015 SEO is an important part of marketing your business. If you want people to find your website, you have to ensure that they can find your website when they’re using Google and their other favorite search engines. However, what you have to realize is that search engine optimization has changed a … Continue reading Forget Everything That You Think You Know About SEO →

What Your Competitors Know About You

Competition

Darnelle O’BrienNovember 1, 2015 If you were asked to list your competitors, you probably could rattle off your top three at least. But if you were asked to describe their company culture and brand sentiment, would it be more challenging? Moving beyond identifying who your competition is allows you to learn from their mistakes, recognise … Continue reading What Your Competitors Know About You →

What CMOs Need To Know About Demand Side Platforms (DSPs)

Sales Techniques

A Demand Side Platform is quite complex, blurring the lines with ad servers, data management platforms and other ad technologies. Columnist Alistair Dent focuses on explaining its traditional role, as a buying platform for programmatic display. Alistair Dent on October 30, 2015 The programmatic display space is full of technological acronyms these days. In this … Continue reading What CMOs Need To Know About Demand Side Platforms (DSPs) →

Buy On Google: Everything You Wanted To Know (But Were Too Afraid To Ask)

Search Engine Optimization

By Tricia Mool October 30th, 2015 So just how does Google’s “Purchases on Google” work? You don’t have to be shy if there are things you don’t know (and feel like maybe everyone else does or you should). Find out everything you wanted to know about the “Purchase on Google” update–but were too afraid to ask. … Continue reading Buy On Google: Everything You Wanted To Know (But Were Too Afraid To Ask) →

5 Social Media Management Tools Every Social Manager Needs to Know About

Social Media Tools

Jamie TeasdaleOctober 29, 2015 Being a social media manager requires wearing many different hats. From thinking creatively to interacting professionally to efficiently multitasking, you’ll often find yourself juggling a variety of tasks. Managing multiple accounts across a variety of platforms can get overwhelming, making it hard to maintain them all with excellence. Lucky for you, … Continue reading 5 Social Media Management Tools Every Social Manager Needs to Know About →

16 Actionable Social Media Marketing Facts You Probably Didn’t Know

Social Media Utilization

LocowiseOctober 28, 2015 Being involved in social media is great fun and very rewarding, and it is one of the best ways to market your business. But sometimes you can feel a little stuck when it comes to new ideas for posts and content on the various platforms. We help you to combat this issue … Continue reading 16 Actionable Social Media Marketing Facts You Probably Didn’t Know →

10 Things You Need to Know About the New Facebook Search

Facebook

Larry KimOctober 28, 2015 Each day, Facebook handles 1.5 billion searches against the 2 trillion posts in its index. Facebook is still a ways off from Google’s 3.5 billion daily searches, but it’s an impressive figure nonetheless and puts Facebook right up there as far as search giants go. Of course, Facebook is only indexing … Continue reading 10 Things You Need to Know About the New Facebook Search →