by Michelle Brammer November 13, 2015 Follow @eZangaMichelleNovember 13, 2015 “A picture is worth a thousand words.” Digital advertising is the crux of this adage. Advertisers have a very small window to capture a viewer’s attention, and display advertising allows these advertisers to draw in users by placing images and messages on websites where they’re … Continue reading A Few Things You Need to Know About Display Advertising
by Susan Solovic November 12, 2015 Follow @SusanSolovicNovember 12, 2015 I’ve participated in a number of Tweet chats. They’re a great way to gain followers, establish your authority, and both interact with and learn from others. Tweet chats are quite popular, and if you plan on being a Twitter power user and leveraging it to … Continue reading Your First Tweet Chat: What You Need to Know to Be Successful
What do you really know about your audience? Columnist Laura Collins shows how the Audience Insights report feature can help you better target your users — and perhaps even discover new ones. Laura Collins on November 11, 2015 It goes without saying that as an advertiser, the more you know about your audience, the better. … Continue reading Get To Know Your Users With Audience Insights From AdWords
Now that Facebook’s Universal Search includes public posts, columnist Wesley Young takes a look at the pros and cons of using Facebook for Local Search. Wesley Young on November 10, 2015 Not too long ago, Mark Zuckerberg hinted that Facebook could eventually replace web search, at least to some degree. A step in that direction … Continue reading 6 Things To Know Before Using Facebook For Local Search, And 6 Reasons FB Search Can Dominate
Randall BeardNovember 7, 2015 Ad blocking is all the rage at the moment. Multiple companies offer ad blocking software to block ads, and Apple’s recent introduction of their new IOS with ad blocking capabilities has only fanned the flames. How Big Is the Ad Blocking Problem? How critical is the issue? Ad blocking is definitely … Continue reading What Advertisers Need To Know about Ad Blocking
By Joe Cox|2015-11-04T18:48:06+00:00November 5th, 2015|Content|0 Comments inShare0 In case you’ve managed to avoid all the hype over the last ten months, Periscope is a live video streaming app available for IOS and Android in which users create live broadcasts or ‘scopes’ which other people can watch live or download to watch later. In this summary … Continue reading Everything You Need To Know About Periscope
Grant ThomasNovember 2, 2015 The fast paced world of conversion optimization is constantly evolving which requires digital marketers to stay up to date on the latest technologies and terminology. This is a job in itself and most marketers just don’t have the time to stay up to date while also completing the tasks of the … Continue reading 30 Conversion Optimization Terms that Every Digital Marketer Needs to Know
Matthew SantosNovember 2, 2015 SEO is an important part of marketing your business. If you want people to find your website, you have to ensure that they can find your website when they’re using Google and their other favorite search engines. However, what you have to realize is that search engine optimization has changed a … Continue reading Forget Everything That You Think You Know About SEO
Darnelle O’BrienNovember 1, 2015 If you were asked to list your competitors, you probably could rattle off your top three at least. But if you were asked to describe their company culture and brand sentiment, would it be more challenging? Moving beyond identifying who your competition is allows you to learn from their mistakes, recognise … Continue reading What Your Competitors Know About You
A Demand Side Platform is quite complex, blurring the lines with ad servers, data management platforms and other ad technologies. Columnist Alistair Dent focuses on explaining its traditional role, as a buying platform for programmatic display. Alistair Dent on October 30, 2015 The programmatic display space is full of technological acronyms these days. In this … Continue reading What CMOs Need To Know About Demand Side Platforms (DSPs)
