by Jason Obenhaus Follow @JObenthehausOctober 12, 2016 As you’re browsing online, you probably notice the ads across your favorite web pages. Some ads may be extremely relevant to you, while others might seem suspicious or spammy. Small-to-medium-sized businesses are getting their name across the web using these visual ads, also known as display ads or … Continue reading 7 Things You Need to Know About Display Advertising
by Rachel Serpa Follow @getbaseOctober 12, 2016 The CRM industry is projected to be a $ 36 billion market by 2017, and with more than 350 CRMs now available, choosing the right solution for your business is a seriously daunting task. How do you separate legacy vendors from next-generation platforms? What are the warning signs … Continue reading CRM Buyer’s Kit: Everything You Need to Know When Buying a CRM
Columnist Andrew Waber discusses new and potential changes to Instagram’s ad formats and capabilities — and what marketers should do to prepare for them. Andrew Waber on October 12, 2016 Chukcha / Shutterstock.com Much like with Facebook, the team at Instagram regularly tweaks the ad experience in a bid to improve advertiser results over … Continue reading What marketers should know about Instagram’s latest tests and rollouts
by Laurie Sullivan@lauriesullivan, October 10, 2016 Despite being immersed in the American culture, third-generation Hispanics seek content that reflects their heritage. They find it through apps and inspiration that draws on their cultural heritage, but most importantly, through messages from advertisers and brands. Research from Yahoo focus groups released Monday finds that third-generation Hispanics believe … Continue reading Third-Generation Hispanics Want Advertisers To Know Them Better
by Joseph Cole Follow @joefcoleOctober 7, 2016 Consumer trust in advertising is at an all-time low – observed through soaring adblock usage and amplified via changes in social algorithms – getting your message in front of your target becomes incredibly expensive. Influencer marketing has become a formula modern marketers are using to overcome these barriers. … Continue reading Digital Marketing: The Stats You Need to Know
by Jini MaxinOctober 4, 2016 If you (as a blogger) think that ‘Facebook Instant Articles’ could be the straw that finally breaks your blogging business’ back, think again. For every 100 sites that think Instant Articles is not worth 2 cents, there are 1000+ out there that have gone ‘all-in.’ Thanks to the dual benefit … Continue reading 10 Things You Should Know About Facebook Instant Articles
Columnist Frederick Vallaeys discusses the impact of some recent AdWords changes on Quality Score and provides an updated version of a free script that calculates account-level Quality Score. Frederick Vallaeys on October 3, 2016 Google is making a small change to how it reports AdWords Quality Score (QS) on October 10. While ad rank … Continue reading What you didn’t know about recent Quality Score changes
by Dwayne Waite Jr Follow @adlandheroesSeptember 29, 2016 Advertising Week wrapping up, and the regular calls for diversity, new ideas, creativity, and the need for riskier activities and tactics were not out of reach. Professionals pushing strategies like influencer marketing, and account-based marketing, were all around as well. We enjoy Advertising Week, for one thing, … Continue reading Five Digital Marketing Facts Marketers Should Know
by Larisa Bedgood Follow @https://twitter.com/DataMentorsSeptember 23, 2016 Email marketing continues to reign as the top channel for producing ROI. In the Email Marketing Industry Census 2016 report by Econsultancy and Adestra, 73% of marketers agree that email produces “good” to “excellent” ROI. However, like all marketing channels, email is evolving and marketers are focusing on … Continue reading Email Open Rates Double With Triggered Campaigns – Here’s What You Need to Know
Wondering what’s up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling ‘Possum.’ Joy Hawkins on September 22, 2016 For those of you wondering what “Possum” is, it’s the name we in the local search community decided to give the … Continue reading Everything you need to know about Google’s ‘Possum’ algorithm update
