Toby Nwazor — November 19, 2016 Follow @TobyNwazor— November 19, 2016 One of the biggest issues that concern advertisers and PPC practitioners alike is that of click fraud. While this post is not meant to scare you as a business owner, being aware of the issue is the best thing you can do to protect … Continue reading 4 Things Every Internet-Based Entrepreneur Needs to Know about Preventing Click Fraud
AdWords released expanded text ads in late July. Columnist and Googler Matt Lawson answers some FAQs about what you should consider as you expand your own ads. Matt Lawson on November 18, 2016 Expanded text ads (ETAs) are a big deal. At least a dozen articles on this fine site can attest to that … Continue reading Thirteen things marketers want to know about expanded text ads, direct from Google
Snap Inc.’s Spectacles aren’t a replacement for your phone’s camera. They’re an alternative lens for your Snapchat stories. Tim Peterson on November 17, 2016 Shooting videos with Snap Inc.’s newly released Spectacles seems super-simple. Put the sunglasses/camcorder on your face; tap a button to record; open Snapchat to review your video; add any filters, … Continue reading What brands should know about shooting with Snap’s Spectacles
Kris Spisak — November 16, 2016 Follow @MidloWeb— November 16, 2016 Being a retailer involves a lot of decision making, from choices of products, to how much to keep on hand in your inventory, to whether you want a bricks-and-mortar store, an ecommerce presence, or a combination of the two. Outside of powerful product descriptions … Continue reading Payment Gateways: What Ecommerce Businesses Need to Know
Venkatesh C.R. — November 14, 2016 Follow @dotcominfoway— November 14, 2016 While everybody knows that iOS and Android are the two most popular platforms for smartphone operating systems, did you know that Android developers are paid more at an average of $ 168/hr, against $ 150/hr for iOS devs? The mobile industry has really seen … Continue reading Vital Stats You Should Know About App Developers / Development [Infographic]
Christina Comben — November 14, 2016 Follow @https://twitter.com/christinacomben— November 14, 2016 It’s no surprise that the internet has changed the way we live, work and consume. Before we buy anything these days (online or in the store) most people read about it online. Actually, that’s no longer a trend, but the typical path towards making … Continue reading Social Proof Is Here to Stay – So You’d Better Know How to Use It
Stephanie Heitman — November 13, 2016 Follow @stephheitman— November 13, 2016 Facebook Lead Ads is a unique form of Facebook advertising that can help you generate leads right from the News Feed. But how do Facebook Lead Ads work and can they actually help your marketing? Here are three things you may not know about … Continue reading 3 Cool Things to Know About Facebook Lead Ads
by George Freitag, Op-Ed Contributor, November 10, 2016 As online shopping becomes more and more popular, the “local pack” in Google’s search results is quickly becoming the most important way for businesses to convert online customers into offline customers. As most businesses know, a key component to appearing in these local packs is optimizing your … Continue reading The Local Search Problem Most Businesses Don’t Know About
Lindsey Stemann — November 9, 2016 Follow @lindseystemann— November 9, 2016 What do LinkedIn and Benjamin Franklin have in common? They make your piggy bank a little heavier…Welcome to the family: LinkedIn Salary. You can now get a gauge on average salaries through LinkedIn’s newest product. Here are the three things you need to know … Continue reading LinkedIn Salary: Top 3 Things You Need to Know
Nadya Khoja — November 5, 2016 Follow @nadyakhoja— November 5, 2016 If you know anything about SEO and getting organic traffic, you know that ideally you want to get traffic that will convert into paying customers. So what do you do? You try to identify which keywords are most relevant to your company or product, … Continue reading Do You Know Which Keywords to Rank For?
