Tag Archives: Know

!5 Things You Need To Know About Programmatic Native

15 Things You Need To Know About Programmatic Native by Tobi Elkin, Staff Writer @tobielkin, February 1, 2017 This article originally appeared on NAI’s blog and has been reprinted here with permission. Programmatic native is becoming an increasingly important way for advertisers to achieve scale. Of course “native” means different things to different people, and … Continue reading !5 Things You Need To Know About Programmatic Native →

Know “WHO” You Are

Personal Development

Barry Roos — February 1, 2017 Follow @roosites— February 1, 2017 When building a website one of the most important things is knowing “who” you are. Ok, not a great joke with the owl, but I think it’s a very important topic that people don’t spend enough time thinking about when planning a site. A … Continue reading Know “WHO” You Are →

Sales Tax Nexus: What Online Vendors Need to Know

Tax Management

Amanda Cameron — January 31, 2017 — January 31, 2017 Sales tax nexus presents a unique challenge for online sellers. Traditionally, business owners collect sales tax in the states they have a physical presence. But with the rise of ecommerce, the game has changed. Due to the complexity of sales tax laws that vary state … Continue reading Sales Tax Nexus: What Online Vendors Need to Know →

5 Top Things to Know about Choosing the Right Blogging Platform and Starting a Blog

Blogging Tips

Dorit Sasson — January 20, 2017 Follow @VoicetoStory— January 20, 2017 Whether you’re new to blogging as a business owner or an experienced blogger, choosing the right blogging platform can expand your social reach considerably, but thinking smart is key. A blogging platform is how you’ll reach your target audience, but there’s much more to … Continue reading 5 Top Things to Know about Choosing the Right Blogging Platform and Starting a Blog →

Did You Know Call Data Can Nourish Your Digital Campaigns?

Digital Marketing

Gina Botti — January 18, 2017 — January 18, 2017 To successfully optimize digital marketing ROI, marketers must do more than acknowledge the value of the call channel. They must also include call conversions in their marketing analytics. The Value of Call Attribution Call attribution technology can help you better understand your target audience and … Continue reading Did You Know Call Data Can Nourish Your Digital Campaigns? →

What Ecommerce Marketers Need to Know About Mobile SEO in 2017

Search Engine Optimization

Everett Sizemore — January 17, 2017 — January 17, 2017 By the time you read this, everything we’ve learned about mobile SEO could be wrong. This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they … Continue reading What Ecommerce Marketers Need to Know About Mobile SEO in 2017 →

What You Need to Know about Google’s Mobile First Index

Google Tools

Roee Ganot — January 17, 2017 Follow @RoeeGanot— January 17, 2017 Until now, Google has only had one index, and it focused on crawling sites built for desktop computers. Recently, Google has shifted its focus to mobile users, who have already outpaced desktop users around the world. Instead of merely factoring in a site’s mobile … Continue reading What You Need to Know about Google’s Mobile First Index →

Going Digital: Everything Small Business Owners Need To Know Before Making the Digital Dive

Small Business

Julie Chomiak — January 6, 2017 — January 6, 2017 Small business owners manage everything in their company, from payroll to business development. As business as a whole continues to evolve, now is the time for small businesses to take the dive into digital marketing. While print marketing is still a vital part of a … Continue reading Going Digital: Everything Small Business Owners Need To Know Before Making the Digital Dive →

This Is What You Need To Know About Affiliate Marketing

Affiliate Marketing

Hana LaRock — January 3, 2017 — January 3, 2017 When it comes to marketing your business, it’s nice to have friends. And, by friends, we mean “affiliates.” Affiliate marketing is a great way to spread the word about your company, while also doing a favor for someone else. Affiliate marketing is highly recommended if … Continue reading This Is What You Need To Know About Affiliate Marketing →

Everything You Need to Know About Meta Descriptions

Website Development Guidelines

Kasia Perzyńska — January 2, 2017 — January 2, 2017 What is Metadata in HTML Metadata is information about your HTML document that isn’t visible on a page, but is in the search results. Metadata usually specifies the page description; author of the asset; the date of publication or the date of the last update; … Continue reading Everything You Need to Know About Meta Descriptions →