Aleah Taboclaon — January 19, 2018 Follow @aleahphils — January 19, 2018 For small business owners, continuously growing your online presence is everything, especially if you have an e-commerce site. After all, how can your potential customers find you if your business doesn’t come up in their searches? Unfortunately, the battle to better market your … Continue reading All You Need To Know About Having Customer Reviews in Your Website
Amy Huges — January 19, 2018 — January 19, 2018 It’s a New Year and a reason for a fresh start for some. From making new resolutions, looking for a job change or planning for new activities. Well, the job hunting process is one tough and competitive process. To stand out from the numerous candidates, … Continue reading 10 Resume Trends Every Job Seeker Has To Know To Be Successful in 2018
Albizu Garcia — January 19, 2018 Follow @gainapp — January 19, 2018 Dark social is not as scary as it sounds, but you should still be paying attention to it. If you’ve never heard the term before, dark social refers to social sharing through private channels that your website analytics tool cannot track as referrals. … Continue reading What Your Brand Needs to Know About Dark Social
Columnist Kevin Rowe points out some handy reports available in Ahrefs for helping to inform your link building, SEO and content strategy. Why not check them out? Kevin Rowe on January 16, 2018 Author’s note: Besides being a customer of Ahrefs, I have no affiliation with the tool, and this is not a paid … Continue reading 4 reports you can pull from Ahrefs that you didn’t know existed
Iain Carruthers — January 15, 2018 — January 15, 2018 There’s a lot of conversation about Jobs To Be Done in innovation and start-up circles. There’s a certain degree of hype about it, but at its core is common sense and a good corrective to corporate and marketing myopia. So what are the key principles … Continue reading What You Need to Know About: Jobs To Be Done
Tom Clinton — January 12, 2018 — January 12, 2018 Since the inception of AdWords and paid media tracking, Google has quickly sent users to an interim landing page, then quickly redirected to the intended page. All this occurs very quickly and is transparent to many users. We’ll call this a linear redirect tracking pattern. … Continue reading 4 Important Things to Know About AdWords Parallel Tracking
This emerging ecosystem — which is developing unique applications for marketing, ads and search — comes with its own lingo. Barry Levine on January 9, 2018 Perhaps you’ve just recently gotten your head around new terms like “header bidding,” “machine learning” or “growth hacking.” Well, time to unwrap your head once again. Because an … Continue reading Marketers, here are some blockchain terms you might want to know
Columnist John Lincoln provides a lesson in rich results 101 for those who are just getting started with them. John Lincoln on January 8, 2018 As of December 19, 2017, “rich results” is the new name for all of Google’s special search result features and enhancements, including rich snippets, rich cards and enriched results. As … Continue reading 10 facts about rich results that all SEOs should know
John Hawthorne — January 8, 2018 — January 8, 2018 Imagine you have an idea and need some funding. You go to a bank. Right? You might have a conversation like this: “Hey, Bank Loan Officer, I’ve got a fantastic idea, but need cash to get it off the ground.” “No.” “But…” “Fine. I’ll need … Continue reading Everything You Need To Know About Crowdfunding In 2018
Jenny Traster — January 8, 2018 — January 8, 2018 Any good inbound marketing strategy has several aspects that can never be ignored, and one of them is SEO. SEO isn’t a one-time deal either. It’s an ongoing practice, or at least it should be, if you want all your hard work and efforts to … Continue reading SEO 101: What You Need to Know to Get Started
