Jared Atchison — March 26, 2020 Do you want to improve the lead generation efforts of your online store? Perhaps your goal is to fine-tune your sales cycle by making sure you have the products you need and a robust customer support team. Whatever your long term eCommerce goals might be, machine learning can help … Continue reading Ecommerce and Machine Learning: 4 Benefits You Need to Know
Tag Archives: Know
5 Brand Storytelling Trends Every Marketing Leader Should Know in 2020
Dana Kachan — March 25, 2020 Humanity is becoming more resistant to advertising. We are used to seeing it on billboards, print banners, at shopping malls, on social media, and almost everywhere on the web. We use ad blockers because we don’t like it when anyone tries to sell us anything, although we love stories. … Continue reading 5 Brand Storytelling Trends Every Marketing Leader Should Know in 2020
Everything you need to know about B2B Marketing Automation
Maximizing your work-from-home hours with martech research? We’ve got you covered. Pamela Parker on March 20, 2020 Whatever the economic climate, investments in marketing technology are helping businesses meet increased demands for personalization and a need to collect, authenticate and analyze rapidly increasing amounts of consumer data to improve the customer experience (CX). At the … Continue reading Everything you need to know about B2B Marketing Automation
5 Things You Need to Know About Search & SEO Strategy
Molly Rigatti — March 15, 2020 With the seemingly never-ending Google algorithm updates, you may catch yourself wondering, “How does Google Search work?” Although it may be frustrating to keep track of Google’s changes, optimizations you need to make on your website, and your unpredictable traffic from organic search, there are ways you can improve … Continue reading 5 Things You Need to Know About Search & SEO Strategy
What Experts Don’t Want You to Know About Facebook Ads Targeting
Clair Kim — March 10, 2020 Marketing is a function of generating medium to long term pools of target market assets. With massive internet access and usage, audiences convert into potential customers. Usage of Facebook to reach the audience is increasing in leaps and bounds. Not surprisingly, brands and businesses mark huge funds for digital … Continue reading What Experts Don’t Want You to Know About Facebook Ads Targeting
Facebook Mandates Campaign Budget Optimization: Here’s What You Need to Know
Brett McHale — March 5, 2020 joshborup / Pixabay Facebook has recently revealed that advertisers will soon no longer be able to optimize their budget at the ad set level. Instead, anyone who is currently advertising on the platform or plans to will have to manage their ad spend at the campaign level. On the … Continue reading Facebook Mandates Campaign Budget Optimization: Here’s What You Need to Know
7 Facebook Marketing Trends Every Small Business Should Know in 2020
Debra Murphy — March 2, 2020 Facebook marketing has both grown and morphed into different forms over the years, but it has remained powerful. Small businesses can take advantage of the same audience that big companies have through Facebook marketing. As of 2020, there are 1.69 billion users on Facebook, and around 1.3 billion users … Continue reading 7 Facebook Marketing Trends Every Small Business Should Know in 2020
What Marketers Probably Don’t Know About Yahoo Small Business
What Marketers Probably Don’t Know About Yahoo Small Business by Laurie Sullivan , Staff Writer @lauriesullivan, February 26, 2020 Plans are in the works to expand Yahoo services through an offering the company calls Business Maker. The first version of this platform launched in October 2019. It’s offered through the company’s Verizon Business unit. The two … Continue reading What Marketers Probably Don’t Know About Yahoo Small Business
You Don’t Get It… and Don’t Know It
Paul Oestreicher — February 21, 2020 Like it or not, we don’t “get” a lot of things. Most importantly, we don’t get ourselves. The Harvard Business Review recently re-posted an article by Tasha Eurich where five years of research showed “95% of people think they’re self-aware, [while] only 10 to 15% actually are.” It’s a … Continue reading You Don’t Get It… and Don’t Know It
Everything You Need to Know About Cash Flow
Peter Daisyme — February 20, 2020 One of the most fundamental principles for a business’s success is also one of the most neglected—especially by new entrepreneurs who are often distracted from being focused on big-picture finances. Cash flow, or the measure of the amount of money being transferred in and out of your business, can … Continue reading Everything You Need to Know About Cash Flow
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