Larisa Bedgood February 10, 2021 While not new or perhaps very exciting, email still reigns strong as one of the least expensive and most cost-effective marketing techniques. Take a look at these 50 amazing statistics showing just how strong this marketing channel is: Email ROI 1) – Email continues to outperform other marketing channels by … Continue reading 50 Unbelievable Email Statistics You Need to Know
Microsoft Ads Replaces Manual CPC Bidding – What Advertisers Need To Know by Laurie Sullivan , Staff Writer @lauriesullivan, February 9, 2021 Microsoft’s new approach to bidding will roll out between March and April. The transition affects all search, shopping, and Dynamic Search Ads campaigns that do not have automated bidding strategies. Between March 1, 2021 … Continue reading Microsoft Ads Replaces Manual CPC Bidding – What Advertisers Need To Know
Shannon Roxborough February 9, 2021 There was a time when only large corporations and government agencies had to worry about hackers and cybercriminals. Not anymore. They now pose an ever-increasing threat to small businesses. Depending on the source, statistics show that anywhere from nearly one-half to as many as two-thirds of all small business websites … Continue reading Website Security for Small Business: Everything You Need to Know
Anastasia Belyh February 3, 2021 There are few metrics and numbers in our lives that we just can’t ignore. These numbers help all of us to live a planned, smooth, and productive life, free from any kind of unwanted surprise. The case is the same for all different online entrepreneurs trying to make a business … Continue reading The 3 Most Critical Business Metrics Every Online Entrepreneur Should Know
Steven Imke January 29, 2021 The lessons of success and failure from the world’s response to the COVID-19 pandemic should have taught every business owner how the hierarchy of decision-making should be applied if you want to make better decisions. According to Thomas Sowell in his book “Knowledge and Decisions”, the more senior the decision-making … Continue reading What You Need to Know About Hierarchical Decision-Making
Giuniduz Osmanov January 27, 2021 Bookkeeping has a long history of its own from Ancient Rome, to Luca Pacioli innovating double-entry bookkeeping forever. Yet, today technology has invaded everything around us, bookkeeping is not left behind. In fact, nowadays small businesses can save time and money by hiring what is known as virtual bookkeepers. Image … Continue reading All You Need to Know About Virtual Bookkeeping
Hugh Stephens January 20, 2021 FACT: Instagram Guides is still a relatively new feature. Well, sort of. Guides launched in May last year but only a selected number of experts and creators, typically associated with the health and well-being industry could create them back then. Since last November, however, we can all avail of the … Continue reading Instagram Guides: Here’s Everything You Need to Know
Steven Imke January 16, 2021 Most new businesses need money to get off the ground. But where can founders find the money they need? Lenders, such as banks tend to shy away from startup businesses that do not already have sufficient cash flow to cover the payment of principal and interest on a loan. And … Continue reading What You Need to Know About Angel Investors
Amy Copperman January 15, 2021 For today’s small business owner, it’s more important than ever to connect with your customers through well-designed, visually appealing social media content. Recent studies show a 21% uptick in monthly social media usage, demonstrating the time is now to connect and sell to your audience online. But it can be … Continue reading 2021 Social Media Design Trends All Small Business Owners Should Know
Mihai Serban January 14, 2021 Dynamic remarketing is an automated ad format on Google’s Display Network that allows you to re-engage with previous visitors, based on the pages they visit, without manually creating hundreds of ads. This is perfect for brands with large websites that want to tempt users back to specific product or service … Continue reading Everything You Need to Know About Google Ads Dynamic Remarketing
