Tag Archives: Know

Trainers: Know Your Product

Lyndell Danzie-Black August 10, 2021 As we transition from working virtually and rotational to some employees returning to the office, online presence is on the rise. Many persons are re-training and re-tooling voluntarily, and companies are creating quarterly goals that include methodologies for activity-engaging teams. This will include corporate training intended at developing new knowledge, … Continue reading Trainers: Know Your Product →

Do You Know Your Company Mission and How to Measure the Success of It?

Corporate Success

Jeremy Epstein August 9, 2021 From Microsoft’s “to empower every person and every organization on the planet to achieve more” to Disney’s “to entertain, inform and inspire people around the globe through the power of unparalleled storytelling…,” a mission statement is a true north for every brand, providing direction and purpose to daily activities. Yet, … Continue reading Do You Know Your Company Mission and How to Measure the Success of It? →

How well do you know your customers?

Customer Engagement

Overwhelmed customers jump ship when brands get names and recommendations wrong, according to a new report from Movable Ink. Chris Wood on August 3, 2021 Nearly two-thirds of consumers (65%) are overwhelmed by the communications they receive from brands, according to the new “Audience of One” report released by visual experience platform Movable Ink. The … Continue reading How well do you know your customers? →

How to Start a Patreon: Everything You Need to Know

Business Development

Ximena Restrepo August 2, 2021 As content creation morphs into its own form of business, creators look for ways to stabilize their income. Some look to social media to monetize, others make and sell merchandise (merch). But there’s a centuries-old way to focus on creating while making money — patronage. That’s where having a Patreon … Continue reading How to Start a Patreon: Everything You Need to Know →

5 Things Every Business Needs to Know about Disposable Email Domains

Email Marketing Mistakes

Alexandre François July 26, 2021 There were 3.9 billion email users worldwide in 2019, and that figure is expected to reach 4.5 billion by 2024. While that poses a bright future for email marketing, you need to note that the numbers may include all kinds of users, including disposable email address users. What many business … Continue reading 5 Things Every Business Needs to Know about Disposable Email Domains →

Marketing Personas – Know Your Small Business Customers

Small Business Tools

Debra Murphy July 15, 2021 How well do you know your customer? What motivates them to buy and why? The more you understand your customer, including their needs, wants, challenges and values, the better you can communicate with them. Marketing personas are highly detailed profiles of your ideal customer that will help provide clarity in … Continue reading Marketing Personas – Know Your Small Business Customers →

So, You Want to Be a Copywriter? 8 Things Every New Copywriter Should Know

Copywriting

Dean Mackenzie July 13, 2021 Copywriting is enjoying quite the boom over the last year or so. It seems people all over the world see copy as a way to financial freedom… or at least a way to escape the 9-to-5 and still pay the bills. How do I know this? Well, it’s part observation … Continue reading So, You Want to Be a Copywriter? 8 Things Every New Copywriter Should Know →

7 Things to Know About the NEW Google Ads Creative Studio

Google Advertisement

Susie Marino July 5, 2021 It’s crazy to think that Google Ads started over 20 years ago with plain old text ads. We’ve come a long way, with display ads, dynamic ads, YouTube ads, and more. But traditional, static creative for these ad types simply doesn’t cut it anymore. If you want to engage your … Continue reading 7 Things to Know About the NEW Google Ads Creative Studio →

3 Important Things to Know Before Buying a Domain Name

Domain Names

Chris Christoff July 5, 2021 Buying a domain name is one of the first steps to setting up your website. Although it’s an exciting thing to do, sometimes picking up the right domain name can be stressful. This is especially true with the huge number of options that are available in the market. But why … Continue reading 3 Important Things to Know Before Buying a Domain Name →

How to Know If Your LLC Is Compliant with IRS Rules

Compliance

Steven Imke June 29, 2021 Before 1977, if you wanted to register a business entity, you could choose to be either a partnership or a corporation. A corporation offered liability protection but was considered too complicated and cumbersome to manage properly and had less favorable tax treatment for most small businesses. Partnership, on the other … Continue reading How to Know If Your LLC Is Compliant with IRS Rules →