Debra Murphy July 15, 2021 How well do you know your customer? What motivates them to buy and why? The more you understand your customer, including their needs, wants, challenges and values, the better you can communicate with them. Marketing personas are highly detailed profiles of your ideal customer that will help provide clarity in … Continue reading Marketing Personas – Know Your Small Business Customers
Dean Mackenzie July 13, 2021 Copywriting is enjoying quite the boom over the last year or so. It seems people all over the world see copy as a way to financial freedom… or at least a way to escape the 9-to-5 and still pay the bills. How do I know this? Well, it’s part observation … Continue reading So, You Want to Be a Copywriter? 8 Things Every New Copywriter Should Know
Susie Marino July 5, 2021 It’s crazy to think that Google Ads started over 20 years ago with plain old text ads. We’ve come a long way, with display ads, dynamic ads, YouTube ads, and more. But traditional, static creative for these ad types simply doesn’t cut it anymore. If you want to engage your … Continue reading 7 Things to Know About the NEW Google Ads Creative Studio
Chris Christoff July 5, 2021 Buying a domain name is one of the first steps to setting up your website. Although it’s an exciting thing to do, sometimes picking up the right domain name can be stressful. This is especially true with the huge number of options that are available in the market. But why … Continue reading 3 Important Things to Know Before Buying a Domain Name
Steven Imke June 29, 2021 Before 1977, if you wanted to register a business entity, you could choose to be either a partnership or a corporation. A corporation offered liability protection but was considered too complicated and cumbersome to manage properly and had less favorable tax treatment for most small businesses. Partnership, on the other … Continue reading How to Know If Your LLC Is Compliant with IRS Rules
Thomas Griffin June 29, 2021 When setting up your online business, you typically get just one domain name on which your entire business is built. Your website acts as the virtual face of your business online. And your audience will use your domain address to find your business and products. So, when you buy a … Continue reading 6 Things You Should Know Before Setting Up a Domain
Susan Tucker June 29, 2021 Many small business owners and freelancers dream of setting up viable passive income streams. It’s a system where you don’t have to get paid by the hour or project to earn. You just need to put in some work in setting it up and let it run to start earning. … Continue reading Can You Really Make Money Overnight? What to Know About Passive Income
How to Know It’s Time For A Rebrand by Tiffany Sauder , June 28, 2021 The following was previously published in an earlier edition of Marketing Insider. Moving forward with a rebrand is a tough decision to make. Not only does it take time, money, and resources, but you’ll also need to get organizational buy-in. … Continue reading How to Know It’s Time For A Rebrand
Arik Hanson June 23, 2021 I have a good friend who’s completely addicted to TikTok. She spends countless hours on the platform going down rabbit hole after rabbit hole. In some ways, it’s been a pleasant distraction for her during the pandemic. But, I’m guessing she’s spending more time here than she would normally like. … Continue reading No, You Don’t Have to Know It All In Social Media Marketing
Kaleigh Bulford June 22, 2021 If you spend time in Google Analytics you’ve probably seen Google’s helpful little prompts urging you to upgrade to Google Analytics 4. Likewise, if you’ve set up a new property recently, you might notice that Google seems to have removed Universal Analytics (don’t be alarmed, it’s just hidden away—here’s how … Continue reading Get to Know Google Analytics 4
