Cookies Or Not, Consumers Expect Marketers To Know Them by Laurie Sullivan @lauriesullivan, June 18, 2021 It would be an understatement to say online shopping has undergone a major transition in the past year. Adoption of real-time payments grew by 41% in 2020, and consumers flocked online to buy their groceries. And while online shopping … Continue reading Cookies Or Not, Consumers Expect Marketers To Know Them
Tag Archives: Know
What Every Small Business Needs to Know About Data-Driven Marketing
Jill Davis June 16, 2021 As a small business owner, you’re the CEO, Chief Marketing Officer, Chief Financial Officer, Customer Service Rep, everything all at once. You have multiple balls in the air and are switching roles at any given time. You always have one eye on growing your online sales, but you might find … Continue reading What Every Small Business Needs to Know About Data-Driven Marketing
What You Need to Know About Google Mobile-First Indexing
Pam Aungst June 14, 2021 As part of Google’s continued efforts to make the internet more mobile-friendly, they’ve been incorporating mobile-first indexing into their ranking process. So, if you want your website to rank higher on search engine results pages (SERPs), it will need to be optimized for mobile Google search. The institution of this … Continue reading What You Need to Know About Google Mobile-First Indexing
10 Things to Know About the Google Ads API Upgrade
Wesley MacLaggan May 31, 2021 Google recently announced that the current Google AdWords API will sunset on April 27, 2022. Anyone using this API will need to migrate to the Google Ads API by that date. While the new API has a lot of benefits, this upgrade requires a major overhaul for advertisers, brands and … Continue reading 10 Things to Know About the Google Ads API Upgrade
SCA Requirements: What Every Merchant Needs to Know
David DeCorte May 25, 2021 Another year…another delay for the full rollout of Strong Customer Authentication (SCA) requirements. An opinion issued by the European Banking Authority (EBA) back in 2019 originally gave merchants until December 31, 2020, to complete implementation and testing for SCA compliance practices. This deadline was a delay of earlier cut-off points, … Continue reading SCA Requirements: What Every Merchant Needs to Know
Elementor vs. Beaver Builder: What You Need to Know
Pam Aungst May 20, 2021 When it comes to choosing a website hosting platform, we prefer working with WordPress from an SEO perspective. However, we understand that working with WordPress can seem intimidating, especially if you don’t have experience with building a website from scratch. That’s where page builder plugins come in. There are a … Continue reading Elementor vs. Beaver Builder: What You Need to Know
How to know when it’s time for a website refresh
Digital marketing agencies weigh in on what to consider William Terdoslavich on May 13, 2021 Your website isn’t what it used to be. Conversions are not happening. It has been years since anyone has looked under the hood.B2B marketing woes like this one are common — and it’s often not the marketer’s fault. Quick business … Continue reading How to know when it’s time for a website refresh
What You Need to Know About Economies of Scope
Steven Imke May 10, 2021 Recently, I had the opportunity to discuss profit margins with a client. I shared how some companies can have higher margins than similar companies based on economies of scope. The client was confused about the differences between economies of scope and economies of scale. This post endeavors to describe how … Continue reading What You Need to Know About Economies of Scope
Choosing the Right Payment Processor: What You Need to Know
Nura Eston April 30, 2021 Whether you’re just starting your business, or looking to make a change, choosing a payment processor might seem like a challenge. There are lots of options, after all, and when they all claim to be the ideal solution for your business, it’s not always easy to know what to look … Continue reading Choosing the Right Payment Processor: What You Need to Know
Google Analytics 4 Properties-Everything You Should Know
Shadab Khan April 30, 2021 Google has announced the release of Google analytics 4. It is the new version of Google’s data collection and analysis tool. Google analytical tool is the most widely used tool by marketers, websites, and business owners to track the performance of their website. Google analytics helps them to collect data … Continue reading Google Analytics 4 Properties-Everything You Should Know
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