Thomas Griffin June 29, 2021 When setting up your online business, you typically get just one domain name on which your entire business is built. Your website acts as the virtual face of your business online. And your audience will use your domain address to find your business and products. So, when you buy a … Continue reading 6 Things You Should Know Before Setting Up a Domain
Susan Tucker June 29, 2021 Many small business owners and freelancers dream of setting up viable passive income streams. It’s a system where you don’t have to get paid by the hour or project to earn. You just need to put in some work in setting it up and let it run to start earning. … Continue reading Can You Really Make Money Overnight? What to Know About Passive Income
How to Know It’s Time For A Rebrand by Tiffany Sauder , June 28, 2021 The following was previously published in an earlier edition of Marketing Insider. Moving forward with a rebrand is a tough decision to make. Not only does it take time, money, and resources, but you’ll also need to get organizational buy-in. … Continue reading How to Know It’s Time For A Rebrand
Arik Hanson June 23, 2021 I have a good friend who’s completely addicted to TikTok. She spends countless hours on the platform going down rabbit hole after rabbit hole. In some ways, it’s been a pleasant distraction for her during the pandemic. But, I’m guessing she’s spending more time here than she would normally like. … Continue reading No, You Don’t Have to Know It All In Social Media Marketing
Kaleigh Bulford June 22, 2021 If you spend time in Google Analytics you’ve probably seen Google’s helpful little prompts urging you to upgrade to Google Analytics 4. Likewise, if you’ve set up a new property recently, you might notice that Google seems to have removed Universal Analytics (don’t be alarmed, it’s just hidden away—here’s how … Continue reading Get to Know Google Analytics 4
Cookies Or Not, Consumers Expect Marketers To Know Them by Laurie Sullivan @lauriesullivan, June 18, 2021 It would be an understatement to say online shopping has undergone a major transition in the past year. Adoption of real-time payments grew by 41% in 2020, and consumers flocked online to buy their groceries. And while online shopping … Continue reading Cookies Or Not, Consumers Expect Marketers To Know Them
Jill Davis June 16, 2021 As a small business owner, you’re the CEO, Chief Marketing Officer, Chief Financial Officer, Customer Service Rep, everything all at once. You have multiple balls in the air and are switching roles at any given time. You always have one eye on growing your online sales, but you might find … Continue reading What Every Small Business Needs to Know About Data-Driven Marketing
Pam Aungst June 14, 2021 As part of Google’s continued efforts to make the internet more mobile-friendly, they’ve been incorporating mobile-first indexing into their ranking process. So, if you want your website to rank higher on search engine results pages (SERPs), it will need to be optimized for mobile Google search. The institution of this … Continue reading What You Need to Know About Google Mobile-First Indexing
Wesley MacLaggan May 31, 2021 Google recently announced that the current Google AdWords API will sunset on April 27, 2022. Anyone using this API will need to migrate to the Google Ads API by that date. While the new API has a lot of benefits, this upgrade requires a major overhaul for advertisers, brands and … Continue reading 10 Things to Know About the Google Ads API Upgrade
David DeCorte May 25, 2021 Another year…another delay for the full rollout of Strong Customer Authentication (SCA) requirements. An opinion issued by the European Banking Authority (EBA) back in 2019 originally gave merchants until December 31, 2020, to complete implementation and testing for SCA compliance practices. This deadline was a delay of earlier cut-off points, … Continue reading SCA Requirements: What Every Merchant Needs to Know
