by Oren Netzer, Op-Ed Contributor, June 27, 2016 Part I of this series showed how bidding directly on mid-tail and long-tail Exact match keywords can significantly improve click-through rates, average position and cost per click. The study revealed that this is likely due to a better match between user intent (as expressed through the search … Continue reading Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part II
by Oren Netzer, Op-Ed Contributor, June 22, 2016, 2:22 PM Long-tail keywords represent 70%-80% of search query volume. Because of the complexity involved in targeting them directly, search marketers have historically resorted to targeting long-tail keywords using phrase match or broad-match modified (BMMs) keywords. Marketers often ask whether bidding on Phrase matches and Broad Match … Continue reading Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part I
by Jason Briestein June 15, 2016 Follow @brandamosJune 15, 2016 Finding the right customers for your eCommerce business can be a struggle. Especially, if you don’t know where to look. There are so many segments of your market to focus on, how do you know where to start? Well, if you’ve started to dive into … Continue reading Why Long-Tail Keywords Are Crucial for the Success of Your eCommerce Store
by Amber Racer May 22, 2016May 22, 2016 SEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. As a content marketer, you easily … Continue reading 10 Secrets to Research the Best SEO Keywords
by Laurie Sullivan, , Staff Writer @lauriesullivan, May 9, 2016 Aaron Levy, client strategy at Elite SEM, closed the MediaPost Search Insider Summit by talking about himself to demonstrate what type of search targeting persona not to use and the importance of getting beyond the keyword when it comes to targeting consumers through search. Despite … Continue reading Solving Cross-Advertising Challenges And Solutions To Get Beyond Keywords
by Roee Ganot May 2, 2016May 2, 2016 Keywords have long been the foundation of online marketing. Keywords were what brands used to figure out what their customers were searching for, and keywords are what Google used to find relevant content for search queries. But marketers became a bit too zealous in their use of … Continue reading Forget Keywords: Focus on Intent Based Search
by Eyal Katz April 26, 2016 Follow @eyalk100April 26, 2016 You created some truly epic content and drove truckloads of quality traffic to your website. It makes sense to want to make the most money from every click and avoid low-priced ads. So don’t say we never did anything for you. Here’s a complete guide … Continue reading Content Niches and Keywords to Avoid for Higher CPCs
by Dan Gaughan April 22, 2016April 22, 2016 With the seasons changing and the arrival of warmer weather, there’s no better time to clean up your PPC campaign to make sure that you’re set up for success. While there’s plenty to look at and evaluate in your campaigns (e.g., ad copy, site links, extensions), your … Continue reading Clean Up Your PPC Keywords with These 4 Steps
by Hephzy Asaolu April 18, 2016 Are you looking for ways to generate profitable long tail keywords that will bring organic search engine traffic to your business blog? Do you have limited time, money and energy for keyword research? Long tail keywords have been proven to boost Google ranking and increase traffic. If you want … Continue reading 7 Free Tools For Finding Profitable Long Tail Keywords In Any Niche
by Adam Frankel April 1, 2016 Follow @FrankelInteractApril 1, 2016 Is the death of keywords a rumor? Or is it real? In my opinion, the answer isn’t black and white, but more shades of gray. There a number of facets to keywords and even if we consider them all, the answer may not be all … Continue reading What Should Marketers Learn from the “Keywords are Dead” Debate?
