by Alisa Meredith March 11, 2016March 11, 2016 Let’s talk about Pinterest SEO. That’s right – while Pinterest boards and profiles can get ranked by Google, we’re talking about on-Pinterest searches. Want to be found in a keyword search on Pinterest? Of course you do! That’s how people who don’t yet follow you find your … Continue reading Pinterest Search – 11 Smart Places to Use Keywords for Better SEO
Columnist Lori Weiman continues her series on brand bidding for PPC by discussing how brand terms improve the bottom line for advertisers. Lori Weiman on February 11, 2016 Brand Bidding & PPC Optimization: How We Go Here (Part 1 of 8) Welcome to Part 2 of Brand Bidding & PPC Optimization, a series to help today’s … Continue reading Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)
by Jason Schell February 15, 2016February 15, 2016 To bid or not to bid on brand keywords, that is the question. And ask this to any search engine marketing specialist and they’ll tell you that bidding on brand terms is a must when creating any paid search campaign. We always get the question from our … Continue reading To Bid or Not to Bid on Brand Keywords in Paid Search
by Justin Herring February 14, 2016 Follow @justincherringFebruary 14, 2016 Small Business SEO Guide: The world of Small Business Search Engine Optimization (SEO) seems to change on a regular basis. It’s like a new computer or the latest smartphone, after a while it becomes outdated and you’ll need a new one. In this case, you’ll … Continue reading Small Business SEO Guide: How to Combine Content, Keywords, and Backlinks to Increase Revenue
by Michael Wight February 12, 2016February 12, 2016 People across the world depend on search engines to find information on the Internet. They use keywords of their interest in the search engine’s search bar to initiate their search, and pick their desired result from the search engine result page (SERP). The phrases that users search … Continue reading The Importance of Local Keywords
by Mari Kane February 8, 2016 Follow @blogsitestudioFebruary 8, 2016 “A keyword is not a keyword until you know how to use it!” That Seussonian declaration was how digital marketer Cijaye DePradine launched her presentation, Keywords to Profit, at WordPress Workshop on January 19th, and it really perked up the 20 or so attendees. “It … Continue reading How to Use Keywords on Websites with Cijaye DePradine
By Aleh Barysevich January 11th, 2016 Blindly picking the most popular keyphrases might help your site get some attention and boost your ‘locker-room metrics‘, but it won’t bring in viable prospects who are ready to hand over their credit card information. In other words, traffic alone has no worth; it must be relevant (or valuable) traffic. … Continue reading 15 Factors to Consider When Prioritizing Which Keywords to Target
by Rachel Winstead January 8, 2016January 8, 2016 Content marketing and SEO go hand-in-hand – one doesn’t work without the other. However, the rules of SEO constantly change, and only the companies that understand the power of content driven by SEO will see the financial ROI executive management looks at around budget renewal time. If … Continue reading An Easy Guide to Finding ROI Driving Long-Tail Keywords
by Helen Edwards January 8, 2016January 8, 2016 Google isn’t wasting any time this new year in rolling out new features. I found the first update to the AdWords user interface in 2016 today while adding converting search queries to my keyword lists for a client. Under the search terms tab, you can now add … Continue reading New in AdWords: Adding Search Queries as Keywords Just Got Easier
by Richie Contartesi January 4, 2016 Follow @anabolictechJanuary 4, 2016 Finding keywords for search engine optimization (SEO) that have the right balance of search volume, popularity, monetization potential, and competition might seem like magic to some people. You might think that an SEO professional just taps his magic wand on a hat and out pops … Continue reading 3 Tools to Finding The Perfect Keywords for SEO
