Ray Manley — November 3, 2016 Follow @rbmanley— November 3, 2016 The first paragraph or sentence of a blog: If it doesn’t stress you out, you don’t understand what’s at stake. Here’s why it should be a major source of stress: A killer first sentence needs to accomplish two goals that are usually diametrically opposed … Continue reading 4 Fantastic Ways to Use Keywords to Create an Engaging First Paragraph
by Hansen HuntSeptember 27, 2016 If your audience is asking a question but you know the answer, don’t you think you should help them out? If you do, search engines will reward you for it. If you don’t, your competitors will beat you to it. When you brainstorm blog topics, where do you start? Do … Continue reading How to Find Long Tail Keywords and Questions Your Audience is Asking
by Elisa Gabbert Follow @egabbertAugust 14, 2016 I was pretty psyched a few months back when Glenn Gabe published some research showing that WordStream is “the king of featured snippets,” ranking in more featured snippets (AKA position zero) than any other marketing site he analyzed. (However, since I manage our SEO and content marketing and … Continue reading 10 Question-Based Keywords That Drive Tons Of High-Quality Traffic
Columnist Andrew Dennis walks through his competitor analysis process to show how you can inform your organic search efforts by unearthing competitor strategies. Andrew Dennis on August 31, 2016 In my last column Link prospecting tips and tricks, I shared tips and tricks I’ve learned over the years in regard to link prospecting. One process … Continue reading Search competitor analysis: backlinks, keywords and pages
By Robert Brady August 8th, 2016 If you’ve been an advertiser in AdWords for more than a few months you have likely noticed that over time your cost-per-click (CPC) has increased, even for the same average position on the exact same keywords. This can be a major frustration for many advertisers and begs the question “Will … Continue reading How Expensive Will The Cost Per Click On My Google Adwords Keywords Eventually Get
by Oren Netzer, Op-Ed Contributor, August 11, 2016 Part 1 and Part 2 of this series examined how bidding directly on long-tail keywords improved all front-end metrics, including click-through rates, cost per click and average position. Part 3 examined how adding long-tail keywords increases overall impression share. In this fourth and final installment, the analysis examines how bidding directly … Continue reading Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part IV
by David Grow, Op-Ed Contributor, August 4, 2016 Negative keywords can reduce costs when marketers optimize their account performance by limiting the ads served for irrelevant searches. The second part to this series explains the implementation strategy. For an overview of match types, negative lists and account limits, please refer to Part I. Strategies and … Continue reading Comprehensive Guide To Negative Keywords: Part II
by Oren Netzer, Op-Ed Contributor, July 19, 2016 Part 3 of this series examines whether the impressions and clicks generated by long-tail keywords are incremental to the impressions and clicks already being driven by the pre-existing keywords, or whether they are at the expense of the pre-existing keywords. In other words, are you creating … Continue reading Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part III
by David Grow, Op-Ed Contributor, July 18, 2016, 4:45 PM Negative keywords are a great tool that marketers can use to optimize their account performance by limiting the ads served for irrelevant searches, thereby reducing costs. Here I provide an overview of match types, negative lists and account limits. The second part to this series … Continue reading Comprehensive Guide To Negative Keywords: Part I
Wondering what kinds of keywords you should be targeting? Columnist Ryan Shelley shows how to categorize keywords using a personalized and industry-focused approach. Ryan Shelley on June 29, 2016 Keywords are essential to every aspect of your SEO campaign, from on-site placement and usage to link prospecting and acquisition. Knowing which terms to target and … Continue reading 7 types of keywords to boost your SEO strategy
