Amanda ClarkMay 26, 2015 Oftentimes when people think of applying for jobs, one of the first things that comes to their mind is job boards. These online resources have become a staple when it comes to employment. Not only is this where many employers turn to post available openings, it is where job seekers go … Continue reading Using Your Resume For More Than Just Job Boards
Adam BaetuMay 18, 2015 A key element of any successful email marketing campaign, along with the message and the creative side of things, is data. You need accurate, up-to-date lists of targeted recipients, and you should ideally be growing your lists all the time. Buying data is easy, but it’s a huge mistake Whether launching … Continue reading Why Purchased Email Marketing Data Just Doesn’t Work
Shelley PringleMay 14, 2015 I’m not actually that good with grammar. I certainly don’t consider myself a stickler or anywhere near the level of an expert when it comes to the finer points of the English language. I often refer to Grammar Girl (or my handy Canadian Press Style Guide) to avoid common pitfalls of … Continue reading 10 Annoying Grammar Mistakes To Avoid When Writing Just About Anything
George JacobMay 12, 2015 Customer experience darling Zappos recently reported 210 of its employees have resigned. That’s about 14% of their workforce. The exodus stems from an ultimatum issued by CEO Tony Hsieh early this past April. That number might seem shocking at first glance, but in terms of employee engagement strategy, it’s not so … Continue reading 14% Of Zappos Staff Quits (Which Is Just Fine For Employee Engagement)
Arthur KimMay 10, 2015 Corporate America is obsessed with meetings. They drag on endlessly, accomplish very little, and people seem to show up just to grab a free lunch, avoid getting in trouble, or for personal, political reasons. At my previous position, there were days where I had to attend over seven and a half … Continue reading Don’t Just Survive Boring Meetings, Conquer Them!
Adam BaetuApril 25, 2015 If you asked any marketing novice what the purpose of email marketing was, it’s likely that they would say one word – selling. So many brands think that by firing out a few thousand identical marketing emails, each with a blatant ‘buy now!’, ‘click here!’ message, they can instantly boost sales. … Continue reading Email Marketing Doesn’t Have to Be Just About Selling — Newsletters, Engagement and Updates Are Just As Valuable
Susan SolovicApril 23, 2015 The descriptive phrase “user friendly” was invented because so many processes associated with technology can be a pain. Frankly, getting a small business firmly and properly established in Google search results and maps has been difficult for many owners. A friend of mine does online editorial work with several small businesses … Continue reading New Google Program May Be Just What Your Small Business Needs
Trevor YoungApril 15, 2015 It’s funny how so many companies and organisations – large and small – continue to focus on the tactical minutiae of social media. They rail against Facebook for throttling the organic reach of their Brand Page, which has in effect stopped them from communicating with their audience unless they pony up … Continue reading Think Bigger Than Just Your Brand
Vanessa DiMauroApril 6, 2015 I sometimes hear managers say to their reports “Just keep on doing what you’re doing.” As soon as I hear this, I begin to wonder: “Do they know where they’re going with what they’re doing?” When it comes to social business, “keep on doing” often means the firm’s online activities may … Continue reading “Just Keep Doing What You’re Doing?” Stop, Then Find Your Way
Marc HummelApril 4, 2015 An unseemly tirade for retailers with ambition: Part 1 It’s something we got off our chests in our recent personalization rant. We discussed the disconnect between what most retailers say (they want an actionable personalization strategy) and what they do (not much). The point was about multichannel personalization, and we think … Continue reading You Can’t Just Personalize For Email
