With all eyes on mobile, columnist Rob Rasko shares what he’s learned about mobile vs. desktop ad effectiveness and what works best for mobile advertising creative. Rob Rasko on August 26, 2015 Our industry is on a journey. Digital media is growing up, and as mobile becomes the predominant way people consume content, marketers are … Continue reading Succeeding In Mobile Advertising: The Journey Begins
Rachel MooreAugust 6, 2015 You’ve heard the stat before: up to 60 percent of the sales cycle is already complete before your prospect ever picks up the phone and speaks to a rep. That means that the vast majority of selling happens online: on your website and through your content. It also means that your … Continue reading The 5 W’s of the Buyer’s Journey
Paul MorrisJune 30, 2015 If you’ve recently founded or taken over a small business, it’s time to start learning how to optimize your new website for both search engines and viewers. To help you get started, we’ve compiled a list of four SEO tips that can be used to establish a firm foundation for your … Continue reading Tips For Starting Your SEO Journey
Zac HeiseyJune 27, 2015 Today, the journey a shopper takes on their way to making an online purchase is far from linear. So many variables exist that it’s nearly impossible to pin down a specific route a user takes from click to conversion. Fortunately, folks in the E-commerce marketing space have mountains of data at … Continue reading The Online Buyer’s Journey [Infographic]
Andrew MaceyApril 28, 2015 Understanding the buyer’s journey is a key component for all companies, especially ones that sell VOIP services. In a competitive and technical industry, prospects are inundated with sales calls and marketing collateral on a daily basis, so as a marketer, knowing how your audience purchases is very important. The buyer’s journey … Continue reading 4 Steps for VOIP Services Companies to Understand their Buyer’s Journey
Dave HubbardMarch 31, 2015 The B2B buyer purchasing journey has fundamentally changed yet most companies are still using the same sales and marketing processes that they did 20 years ago. The buyer is self-educating online using Social Media and mobile, and we’re successfully adapting to this technology evolution. However, technology is an enabler, not the … Continue reading Facilitating The Evolving Buyer Journey: Both Marketing and Sales Must Adapt
Rupert AdamMarch 13, 2015 With the overwhelming breakthrough of new, flashy digital marketing channels like social media and search engine optimization, you would be forgiven for thinking email marketing is on the verge of death. But you’d be wrong. With just a few clicks you can create emails, send them off and grow your business … Continue reading Research: The Journey Of Email Marketing
Vanessa DiMauroFebruary 28, 2015 Every marketer from Boston to Bejing seems to be focused on something called the “customer journey.” A Google search on this two-word phrase returns over 627,000 results. It’s one of those “Eureka!” moments – organizations realize buyers start researching a firm’s products and services long before they reach the point of … Continue reading Joining the Customer Journey Using Online Communities
Dave HubbardFebruary 23, 2015 Invest in Sales Enablement or Marketing Content? It shouldn’t be an either/or situation. If Marketing and Sales were both aligned to the new buyer journey, the content that marketing created to feed their lead development engine would be exactly the same content that would enable Sales to close more business. After … Continue reading The Buyer Journey: Content Marketing Versus Sales Enablement
Gerry MoranJanuary 19, 2015 If you were a hitchhiker on the B2B highway, would customers pick you up? Or, would they stick their disapproving and down-turned thumb out? Many new prospects and consumers might consider you a traditional selling stranger – who will scare, bother and inundate them with unwelcome emails – and an unworthy … Continue reading How To Hitch A Ride On The Buyer’s Journey
