Hannah Murray — June 26, 2017 — June 26, 2017 When you’re a C-level executive, you have limited time. For a project to merit cutting into your day, it needs to be worth your time. Social media can seem frivolous, but it’s a key element of getting your voice out there. If you are trying … Continue reading Why It’s Crucial For Executives To Be On Social Media
Tag Archives: It’s
It’s time for SMBs to go all in on social and mobile video
Due to tight budgets and time restraints, video is still a hurdle for many small business owners. But columnist Jordan Kasteler explains why video adoption should be a matter of ‘when’ and not ‘if’ for SMBs. Jordan Kasteler on June 22, 2017 Why is video still a thorn in the side of small businesses? … Continue reading It’s time for SMBs to go all in on social and mobile video
If It’s Broken, Fix It: 3 Simple Solutions
Jeanette Nyden — June 21, 2017 Follow @JeanetteNyden — June 21, 2017 andreabreq / Pixabay Some outsourcing contracts actually ensure poor performance. It’s true! Service levels are too high, penalties drive over-performance in one area at the expense of others, and governance structures look pretty on paper but create zero accountability. Couple these problems with … Continue reading If It’s Broken, Fix It: 3 Simple Solutions
It’s Time to Drive Brand Awareness and Sales on Instagram
Wayne Elsey — June 16, 2017 Follow @wayneelsey— June 16, 2017 Tumisu / Pixabay Instagram recently surpassed the 700 million users, which is a great feat. The reason this has happened is because Instagram is owned by Facebook. And, Mark Zuckerberg understands well that he has the biggest network of users in the world. Facebook … Continue reading It’s Time to Drive Brand Awareness and Sales on Instagram
CMO audit series, Part 3: Media channels (it’s not what you think)
In part 3 of a series, columnist Scott Rayden takes a look at how ad tech has changed the game for our industry and outlines three core areas that will impact your ability to drive long-term growth from media channels. Scott Rayden on June 9, 2017 Driving long-term growth through media channels has changed … Continue reading CMO audit series, Part 3: Media channels (it’s not what you think)
How to Know If It’s Really the IRS Contacting You
Rachel Bailey — June 8, 2017 Follow @rachelf414— June 8, 2017 geralt / Pixabay It’s scary how smart scammers are these days. According to Bloomberg BNA, the number of organizations that fell prey to a W-2 email scam rose substantially this year. Citing IRS officials, Bloomberg explained that this scam involved identity thieves posing as … Continue reading How to Know If It’s Really the IRS Contacting You
B2B CMOs and CIOs: It’s time to rethink data management
Effective data management is critical to B2B digital marketing success. Columnist Sonjoy Ganguly explains how implementing a rich, B2B-focused data structure and collaborating with the right strategic partners can make all the difference. Sonjoy Ganguly on June 1, 2017 In digital media and advertising, data management platforms (DMPs) have become an essential tool that “ingests, … Continue reading B2B CMOs and CIOs: It’s time to rethink data management
The Benefits Of Launching Your New Website Before It’s Perfect
Ashley Hill — May 31, 2017 — May 31, 2017 Some website redesign projects I’ve worked on in the past only launch when the site is ‘perfect.’ Every feature has been built and implemented, every page triple checked for content changes and an accompanying call to action. Plus everyone in the company has essentially signed … Continue reading The Benefits Of Launching Your New Website Before It’s Perfect
If Your Team is Dysfunctional, It’s Probably Your Fault
Deborah Holstein — May 31, 2017 Follow @dholstein— May 31, 2017 Good leaders are very rare. In fact, Gallup estimates that just 10% of people have these innate leadership talents: motivate individuals and teams, build strong relationships, be accountable and be assertive plus make decisions based on productivity and results, not politics. Yes, just 10%. … Continue reading If Your Team is Dysfunctional, It’s Probably Your Fault
Mobile is not the only channel to the customer, but it’s the most powerful one
Columnist Josh Todd makes the case for using your mobile data to inform every part of your digital marketing strategy and strengthen your relationship with your customers. Josh Todd on May 18, 2017 Mobile is a key part of the modern relationship between brands and consumers. While it is by no means the only … Continue reading Mobile is not the only channel to the customer, but it’s the most powerful one
Random Posts on
Instacart Explores Advertising, Partners With Designer To Reach GenZ, Millennials
6 Ways to Foster Better Collaboration in the Workplace
Top 10 Growth Hacking Strategies for SaaS Companies
5 Steps to a Goal-Crushing Lead Generation Process
When should advertisers consider pausing Google Local Inventory Ads?
Successful Digital PR Tactics That Won’t Break the Bank
Affiliate Marketing in 2018: What It Is and How You Can Get Started
3 prevailing themes pointing to a martech reset
RIP A/B Testing
