Amy Drader November 1, 2021 Vector image created by freepik.com Sometimes “burnout” is used like a buzzword or a description for a moment in time. Such as, “I am burned out! Work was rough.” It refers to stress and fatigue, but also some apathy. By the end of the week, there is little interest or … Continue reading It’s Not You. Burnout Is Caused by the Workplace.
Tom Martin October 19, 2021 A recent article in the Economist discussing McKinsey & Co.’s PR struggle with their role in the unfurling of the opioid crisis suggests that a key facet of the firm’s marketing strategy difficulties is in fact the lynchpin in the product they sell: the firm’s model requires its consultants to … Continue reading The Strongest Question in Your Marketing Strategy Isn’t “How?” It’s “Why?
Liz Kislik September 22, 2021 One of my clients runs an in-house operation that provides goods and services to other areas of the company. If she can’t satisfy her internal customers’ needs, they can decide take their business elsewhere, which may not be good for her group’s results or the larger company’s bottom line. … Continue reading Why It’s Important for Internal Service Providers to Understand Client Needs
Marketers, Stop Apologizing: It’s OK To Use Data by Ben Kunz , September 17, 2021 Like medieval monks lashing themselves for past sins, marketers have been wincing in shame at their data behavior. The flood of webinars, white papers and new technology announcements related to Google’s decision to end third-party cookies (a move now slated … Continue reading Marketers, Stop Apologizing: It’s OK To Use Data
Arik Hanson September 10, 2021 For at least a couple years now, many brands have been asking the same question: Should we give up on Twitter? And, in some instances, the answer has been “yes.” Engagement numbers have plummeted on Twitter over the years for brands. Especially retweets and replies. While a good chunk of … Continue reading Most Companies Are Using Twitter Wrong – It’s All About Brand Love in 2021
Chiara Toselli August 27, 2021 Gen Y and Gen Z workers will compose the majority of the workforce by 2025! Therefore, it is no surprise that many of these younger workers are already taking up leadership/management roles. According to one study, 27% of Gen Y are already managers, 5% are in senior management, and 2% … Continue reading It’s Time to Develop Your Gen Y and Gen Z Managers
Karl Sakas August 11, 2021 Hiring a #2 at your agency? Here’s how to get it right! Just about every agency owner wants to “Work Less, Earn More.” But to get there, they need to bring in others to help make it happen. As agencies grow—and especially if you’re trying to reduce your involvement in … Continue reading Hiring a #2: Why It’s Time to Bring In a Second-in-Command
Megan Smith July 26, 2021 I’m a writer, not an accountant. The mention of double-entry bookkeeping used to put me to sleep — and then give me stress nightmares. Fortunately, I’ve evolved. I won’t pretend that I’ve transformed into a number-loving accounting superstar. But Excel accounting for small business doesn’t require you to be one … Continue reading Excel Accounting for Small Businesses: It’s Easier Than You Think
Liz Kislik July 22, 2021 Whenever a particular bit of business jargon comes up multiple times in the same week from different clients, I always wonder what ripples are moving through the corporate zeitgeist! Are you hearing about people being asked to “stay in their lane”? One conflict-averse vice president described herself as staying … Continue reading Why It’s So Important to Stop Telling People to Stay in Their Lane
How to Know It’s Time For A Rebrand by Tiffany Sauder , June 28, 2021 The following was previously published in an earlier edition of Marketing Insider. Moving forward with a rebrand is a tough decision to make. Not only does it take time, money, and resources, but you’ll also need to get organizational buy-in. … Continue reading How to Know It’s Time For A Rebrand
