Achim Nowak June 17, 2021 You know the boss who tells you Go ahead, we want you take risks here. It’s Ok to make mistakes. And you think to yourself right away, yeah, Gina doesn’t mean that. Gina may not mean it. She is also totally on track. Andrew Huberman. Ph.D., is a celebrated neuroscientist … Continue reading Make More Mistakes. It’s Good For You!
Janet Fouts June 16, 2021 After my talk on compassionate leadership at the Women In Tech Global Conference last week, I got quite a few emails and messages about the stress of anticipating their place in the future of work. People are working now with some level of trauma. From the pandemic, societal issues, unfamiliar … Continue reading What Will Postpandemic Work Look Like? It’s Up to You.
It’s Time to Unite Brand And Response Advertising by Ben Kunz , June 4, 2021 A curious thing happened this spring. Airbnb, in its May earnings call, announced it had recently slashed its global sales and marketing budget by 28% — mostly in performance advertising — and concurrently launched its first brand campaign in a … Continue reading It’s Time to Unite Brand And Response Advertising
Nichole Kelly May 22, 2021 Any leader worth their weight has taken a risk that failed, miserably. They’ve faced the inevitable, OMG…this is really happening to us right now. It may have been a bad business idea, or a questionable decision that led to undesirable outcomes or even an existential threat that is completely out … Continue reading 7 Tactical Steps to Find Your Calm When It’s Already Hit the Fan
Digital marketing agencies weigh in on what to consider William Terdoslavich on May 13, 2021 Your website isn’t what it used to be. Conversions are not happening. It has been years since anyone has looked under the hood.B2B marketing woes like this one are common — and it’s often not the marketer’s fault. Quick business … Continue reading How to know when it’s time for a website refresh
James O’Flaherty April 18, 2021 Large global events tend to accelerate developing societal norms. In our case, the pandemic accelerated the norm of remote work. It did so in a jarring manner that required rapid adjustment, creativity, and leadership. However, in many cases, the adjustment to a virtual work environment was not meant to be … Continue reading Returning to the Office Like It’s 2019?
Nura Eston March 30, 2021 Still producing invoices manually? It’s time to stop. Invoices have come a long way over the years. Paper invoices are pretty much a thing of the past now, and even sending invoices by email has been replaced by virtual options. Why should you switch? Virtual invoicing solutions offer stronger … Continue reading Still Producing Invoices Manually? It’s Time to Stop
David Parks March 4, 2021 As I mentioned in earlier blogs, companies are under significant pressure to digitally transform their business processes and contract negotiation is no exception. Contracts are the backbone of the modern organization, and many have turned to Digital Contract Transformation (DCX) to digitize their contracts and contract lifecycle management (CLM) processes. … Continue reading It’s Time to Digitally Transform Contract Review and Negotiations
Plus texts from brands, the agile CMS race Kim Davis on February 23, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your … Continue reading Yes, it’s martech, Facebook ads outage
Jillian Collins December 7, 2020 Do you know someone born between 1996 and 2015, also known as Gen Z? Ever find yourself asking them to help with a small task on your iPhone because you know they can do it in seconds? Well, I’m a member of that group, and as the largest generation by … Continue reading Marketing Matters: Why It’s Time to Put Gen Z to Work
