Tag Archives: It’s

Marketers, Stop Apologizing: It’s OK To Use Data

Marketers, Stop Apologizing: It’s OK To Use Data by Ben Kunz , September 17, 2021 Like medieval monks lashing themselves for past sins, marketers have been wincing in shame at their data behavior. The flood of webinars, white papers and new technology announcements related to Google’s decision to end third-party cookies (a move now slated … Continue reading Marketers, Stop Apologizing: It’s OK To Use Data →

Most Companies Are Using Twitter Wrong – It’s All About Brand Love in 2021

Social Media Utilization

Arik Hanson September 10, 2021 For at least a couple years now, many brands have been asking the same question: Should we give up on Twitter? And, in some instances, the answer has been “yes.” Engagement numbers have plummeted on Twitter over the years for brands. Especially retweets and replies. While a good chunk of … Continue reading Most Companies Are Using Twitter Wrong – It’s All About Brand Love in 2021 →

It’s Time to Develop Your Gen Y and Gen Z Managers

Leadership Development

Chiara Toselli August 27, 2021 Gen Y and Gen Z workers will compose the majority of the workforce by 2025! Therefore, it is no surprise that many of these younger workers are already taking up leadership/management roles. According to one study, 27% of Gen Y are already managers, 5% are in senior management, and 2% … Continue reading It’s Time to Develop Your Gen Y and Gen Z Managers →

Hiring a #2: Why It’s Time to Bring In a Second-in-Command

Effective Hiring

Karl Sakas August 11, 2021 Hiring a #2 at your agency? Here’s how to get it right! Just about every agency owner wants to “Work Less, Earn More.” But to get there, they need to bring in others to help make it happen. As agencies grow—and especially if you’re trying to reduce your involvement in … Continue reading Hiring a #2: Why It’s Time to Bring In a Second-in-Command →

Excel Accounting for Small Businesses: It’s Easier Than You Think

Small Business Tools

Megan Smith July 26, 2021 I’m a writer, not an accountant. The mention of double-entry bookkeeping used to put me to sleep — and then give me stress nightmares. Fortunately, I’ve evolved. I won’t pretend that I’ve transformed into a number-loving accounting superstar. But Excel accounting for small business doesn’t require you to be one … Continue reading Excel Accounting for Small Businesses: It’s Easier Than You Think →

Why It’s So Important to Stop Telling People to Stay in Their Lane

Business Continuity Transformation

Liz Kislik July 22, 2021 Whenever a particular bit of business jargon comes up multiple times in the same week from different clients, I always wonder what ripples are moving through the corporate zeitgeist! Are you hearing about people being asked to “stay in their lane”? One conflict-averse vice president described herself as staying … Continue reading Why It’s So Important to Stop Telling People to Stay in Their Lane →

How to Know It’s Time For A Rebrand

Branding Awareness

How to Know It’s Time For A Rebrand by Tiffany Sauder , June 28, 2021 The following was previously published in an earlier edition of Marketing Insider. Moving forward with a rebrand is a tough decision to make. Not only does it take time, money, and resources, but you’ll also need to get organizational buy-in. … Continue reading How to Know It’s Time For A Rebrand →

Make More Mistakes. It’s Good For You!

Personal Professionality

Achim Nowak June 17, 2021 You know the boss who tells you Go ahead, we want you take risks here. It’s Ok to make mistakes. And you think to yourself right away, yeah, Gina doesn’t mean that. Gina may not mean it. She is also totally on track. Andrew Huberman. Ph.D., is a celebrated neuroscientist … Continue reading Make More Mistakes. It’s Good For You! →

What Will Postpandemic Work Look Like? It’s Up to You.

Workplace Evolution

Janet Fouts June 16, 2021 After my talk on compassionate leadership at the Women In Tech Global Conference last week, I got quite a few emails and messages about the stress of anticipating their place in the future of work. People are working now with some level of trauma. From the pandemic, societal issues, unfamiliar … Continue reading What Will Postpandemic Work Look Like? It’s Up to You. →

It’s Time to Unite Brand And Response Advertising

Branding Awareness

It’s Time to Unite Brand And Response Advertising by Ben Kunz , June 4, 2021 A curious thing happened this spring. Airbnb, in its May earnings call, announced it had recently slashed its global sales and marketing budget by 28% — mostly in performance advertising — and concurrently launched its first brand campaign in a … Continue reading It’s Time to Unite Brand And Response Advertising →