Tag Archives: issues

Public wants to know where brands stand on issues, surveys show

Branding Awareness

71% of US customers wants companies to speak out on important issues. Constantine von Hoffman on May 23, 2022 As much as companies hate controversy, the public wants to know where they stand on today’s issues, according to two surveys. For marketers this is one more challenge when it comes to earning customers’ trust. A 2022 … Continue reading Public wants to know where brands stand on issues, surveys show →

How Can Brands Respond To Political And Social Issues Responsibly?

Politics By Technology

How Can Brands Respond To Political And Social Issues Responsibly? by Grace Farag , May 4, 2022 The recent kerfuffle over the exceedingly unfortunate CNN cutaway to an Applebee’s ad featuring a dancing cowboy, which aired right next to footage of war-torn Kyiv, is just the latest example of ads behaving badly — but in this … Continue reading How Can Brands Respond To Political And Social Issues Responsibly? →

How Email Helps Solve Holiday Shopping Supply Chain Issues

Holiday Shopping

Beatriz Redondo Tejedor December 14, 2021 Forget holiday shopping; it’s supply chain issues that are making headlines. While email marketers will still mark those big dates in the holiday marketing calendar, the real winners will be the ones who take a more agile approach to the season. This year at Mailjet, we’re telling our clients … Continue reading How Email Helps Solve Holiday Shopping Supply Chain Issues →

How to Find and Fix Keyword Cannibalization Issues

Keyword Strategy

Debra Murphy October 29, 2021 Keyword cannibalization is a major search engine optimization issue. And many small businesses don’t realize that they may have this problem. They go about writing content that targets specific keywords important to their business. But over time, their websites have a lot of content that targets the same keyword phrases. … Continue reading How to Find and Fix Keyword Cannibalization Issues →

Scrum Questions: 7 Simple Issues and Complex Answers from LinkedIn Polls

Project Management

Stefan Wolpers October 13, 2021 TL; DR: Scrum Questions: Seven Simple Issues and Complex Answers How hard can Scrum be; the manual has 13 pages? You may have heard something along this line from skeptics in the past, dismissing the complex nature of an intentionally incomplete framework. The point is that exciting discussions happen when … Continue reading Scrum Questions: 7 Simple Issues and Complex Answers from LinkedIn Polls →

The top 4 data issues campaign managers face and how to solve them

Data Science

Enable your marketing teams to be agile enough to react to real-time insights. Position2 on October 8, 2021   Data remains one of the most powerful assets in business. Those who know how to leverage it can execute data-driven campaigns with purpose, precision, and laser vision. And those who don’t are likely to have rudderless … Continue reading The top 4 data issues campaign managers face and how to solve them →

Third-Party Data Issues Make SMS Marketing More Attractive

Data Management

Third-Party Data Issues Make SMS Marketing More Attractive by Karlene Lukovitz  @KLmarketdaily, September 23, 2021 Despite the mobile revolution, many marketers have remained hesitant about using the text-message/SMS marketing channel.  Even with business use of text messaging having grown 20% as a result of the pandemic, just 3% of registered businesses worldwide are using it … Continue reading Third-Party Data Issues Make SMS Marketing More Attractive →

How eCommerce Shops are Leveraging Machine Learning to Resolve Sizing Issues

eCommerce Strategies

Efrat Vulfsons September 7, 2021 There is no doubt that internet access and adoption have been on the increase; this factor has also enabled online transactions. eCommerce shops are leveraging this shift in buyers’ attitudes to make big gains and relegate brick and mortar to the background. What the marketing world witnessed in April 2020, … Continue reading How eCommerce Shops are Leveraging Machine Learning to Resolve Sizing Issues →

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