Tag Archives: investments

Despite budget cuts, CMOs still bullish on marketing automation investments

Content Strategy

Even as marketing spend continues to fall through 2021 due to COVID-19, Forrester expects marketing automation investments will see a slight lift. Amy Gesenhues on June 10, 2020 COVID-19’s impact on the U.S. economy has been staggering. The country has suffered record unemployment rates as companies continue to shutter across industries. And while communities and … Continue reading Despite budget cuts, CMOs still bullish on marketing automation investments →

Marketing execs expect data privacy investments to rise in 2020

Marketing Strategy

Marketers see business benefits in making personal data protection a top priority. Jennifer Cannon on February 11, 2020  American consumers are taking the privacy of their personal information more seriously — and marketers are planning to invest more protecting user data in the coming year, new research shows. The majority of marketing executives (71%) surveyed … Continue reading Marketing execs expect data privacy investments to rise in 2020 →

Is personalization working? Budgets are increasing, but martech challenges threaten future investments

Marketing Challenges

Reports show companies are investing in personalization, but marketers are struggling to implement and execute full-scale personalization initiatives. Amy Gesenhues on January 21, 2020  In a recent survey of 200 marketers, 86% told Merkle they have budgets defined for personalized messaging initiatives and 82% had martech solutions in place to implement personalization. Further, 89% claimed … Continue reading Is personalization working? Budgets are increasing, but martech challenges threaten future investments →

5 Important Investments Every Entrepreneur Should Make

Entrepreneur Tools

Lanre Onibalusi — October 14, 2019 Follow @Onibalusi Image Credit: Unsplash Entrepreneurs are the embodiment of the American Dream – they are hard-working, focused visionaries tackling the world on their terms, and succeeding in bringing their dreams into reality. We’ve all heard the success stories, from Steve Jobs and Bill Gates, Walt Disney, Mary Kay … Continue reading 5 Important Investments Every Entrepreneur Should Make →

What Google Investments Tell Marketers About Its Search Roadmap

Search Trends

What Google Investments Tell Marketers About Its Search Roadmap by Laurie Sullivan , Staff Writer @lauriesullivan, September 28, 2018 If marketers want to map the future of search, all they need to do is track the number of times company executives mention a technology, especially during earnings calls, words in patents, and hush-hush investments such as … Continue reading What Google Investments Tell Marketers About Its Search Roadmap →

SEO Misconceptions Lead Small Businesses To Pull Back Investments

SEO Mistakes

SEO Misconceptions Lead Small Businesses To Pull Back Investments by Laurie Sullivan  @lauriesullivan, (March 19, 2018)   Some 55% of small businesses plan to invest in search engine optimization SEO this year — up from 52% last year. But when it came to investments in 2017, marketers fell short in their intentions. Not all marketers … Continue reading SEO Misconceptions Lead Small Businesses To Pull Back Investments →

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