Tag Archives: investments

What Google Investments Tell Marketers About Its Search Roadmap

What Google Investments Tell Marketers About Its Search Roadmap by Laurie Sullivan , Staff Writer @lauriesullivan, September 28, 2018 If marketers want to map the future of search, all they need to do is track the number of times company executives mention a technology, especially during earnings calls, words in patents, and hush-hush investments such as … Continue reading What Google Investments Tell Marketers About Its Search Roadmap

SEO Misconceptions Lead Small Businesses To Pull Back Investments

SEO Misconceptions Lead Small Businesses To Pull Back Investments by Laurie Sullivan  @lauriesullivan, (March 19, 2018)   Some 55% of small businesses plan to invest in search engine optimization SEO this year — up from 52% last year. But when it came to investments in 2017, marketers fell short in their intentions. Not all marketers … Continue reading SEO Misconceptions Lead Small Businesses To Pull Back Investments

6 Business Investments Every Entrepreneur Should Do to Achieve Success

by Susan Friesen Follow @https://twitter.com/eVisionMediaSeptember 1, 2016 How my Growing up on a Farm Fostered The Truth About Building a Business that Will Save You Wasted Time, Money and Effort in the Long Run When I was 9, our family moved from Vancouver to a 10-acre farm in Bradner. The shock of moving from a … Continue reading 6 Business Investments Every Entrepreneur Should Do to Achieve Success

Great Expectations: Are Your Technology Investments Helping or Hindering Client Engagements? [Infographic]

by Alastair MitchellAugust 12, 2016 With all the technology available at our fingertips, we should be more efficient than ever. Unfortunately, this is not always the case. Our 2016 survey of 200 U.S. and UK accounting, advisory and management consulting firms found that whether managing tasks across dispersed teams or waiting on approvals, poor collaboration … Continue reading Great Expectations: Are Your Technology Investments Helping or Hindering Client Engagements? [Infographic]

6 reasons to boost SEO & content investments with influencer marketing

Learn how using influencers can improve your discoverability and get your content in front of the right audience. Practically every digital marketing budget in 2016 includes line items for both SEO and content marketing. If you want to add rocket fuel to any campaign’s overall impact, the inclusion of influencer marketing is a must. The … Continue reading 6 reasons to boost SEO & content investments with influencer marketing