Caveats Flood Paid Search, Retail Media Investments by Laurie Sullivan , Staff Writer @lauriesullivan, February 7, 2024 Retail media and paid online search are the most important marketing channels to consumer product manufacturers and agencies today, according to a study released Wednesday from the digital agency Skai and the Path to Purchase Institute (P2PI). Fifty-three percent … Continue reading Caveats Flood Paid Search, Retail Media Investments
The FTC is investigating Microsoft, Amazon and Alphabet’s investments into AI startups The companies have 45 days to respond to the agency. Pranav Dixit Updated Fri, Jan 26, 2024 The FTC is investigating Microsoft, Amazon and Alphabet’s investments into AI startups The Federal Trade Commission is launching an inquiry into massive investments made by … Continue reading The FTC is investigating Microsoft, Amazon and Alphabet’s investments into AI startups
Here’s how to overcome the trend of underutilization in marketing technology and harness its true power for your organization. Carlos Hidalgo on October 26, 2023 I recently spoke at a marketing conference and, unsurprisingly, AI took center stage in many discussions. My presentation centered on the need for marketers to move beyond generative AI and … Continue reading 4 ways to get more value from your martech investments
Protect What You’ve Earned: 7 Ways to Safeguard Your Financial Investments Due / 03 Nov 2022 Society has come under a unique amount of stress in recent years. So have plenty of financial investments. A pandemic created economic disruption around the globe. The “Great Resignation” put pressure on businesses—pressure that those companies have passed along to … Continue reading Protect What You’ve Earned: 7 Ways to Safeguard Your Financial Investments
Jeff Rose December 17, 2021 If you want to grow your money and build your wealth, you need to invest it. What if you don’t invest for the long-term? Well, you risk running out of money in retirement and struggling to cover your expenses later in life. Sadly, many working Americans today don’t invest their … Continue reading 8 Low-Risk Investments With High Returns
Devin Partida November 4, 2021 When people read about failed investments, a common misconception is that the victims must not have thought things through carefully enough or made other “stupid” decisions. Unfortunately, however, intelligent people can fall into the trap of investment and money-making opportunities that are not expected and could even evolve into total … Continue reading 5 Bad Investments Even Smart People Make
Karen Repoli June 24, 2021 I get it. You’re a solo-preneur. (so am I!) You’re proud of the fact that you’ve bootstrapped your business from the ground up, tackling every task that comes your way. You built your first website, dove in and learned how to edit and upload videos to YouTube, figured out how … Continue reading 3 Smart Business Investments You’re Probably Not Making
Even as marketing spend continues to fall through 2021 due to COVID-19, Forrester expects marketing automation investments will see a slight lift. Amy Gesenhues on June 10, 2020 COVID-19’s impact on the U.S. economy has been staggering. The country has suffered record unemployment rates as companies continue to shutter across industries. And while communities and … Continue reading Despite budget cuts, CMOs still bullish on marketing automation investments
Marketers see business benefits in making personal data protection a top priority. Jennifer Cannon on February 11, 2020 American consumers are taking the privacy of their personal information more seriously — and marketers are planning to invest more protecting user data in the coming year, new research shows. The majority of marketing executives (71%) surveyed … Continue reading Marketing execs expect data privacy investments to rise in 2020
Reports show companies are investing in personalization, but marketers are struggling to implement and execute full-scale personalization initiatives. Amy Gesenhues on January 21, 2020 In a recent survey of 200 marketers, 86% told Merkle they have budgets defined for personalized messaging initiatives and 82% had martech solutions in place to implement personalization. Further, 89% claimed … Continue reading Is personalization working? Budgets are increasing, but martech challenges threaten future investments
