Tag Archives: Invest

9 Reasons Why You Should Invest Heavily and Early in Hiring

Effective Hiring

Peter Daisyme — November 7, 2019 Hiring is one of the most challenging, but important aspects of running a business. A job-well-done takes significant time, thought, and energy. It pays large dividends, though, to have a strong recruitment process. That’s why it’s important to Invest heavily and early in hiring. The best companies are able … Continue reading 9 Reasons Why You Should Invest Heavily and Early in Hiring →

Twitter’s ad revenue jumps 18% as marketers invest more on the platform

Twitter Tools

Advertisers saw total ad engagements increase 23% year over year, with cost-per-engagement down 4%. Amy Gesenhues on April 23, 2019   Twitter saw an 18% increase in ad revenue year-over-year, generating $679 million during the first quart of 2019 according to its earnings report released on Tuesday. Total revenue was also up 18% year-over-year at $787 … Continue reading Twitter’s ad revenue jumps 18% as marketers invest more on the platform →

6 Reasons Your Small Business Should Invest in Content Marketing

Content Marketing

Amanda Clark — March 21, 2019 Follow @GrammarChicInc — March 21, 2019 A question we get asked all the time by small business owners: Is content marketing really worth the cost? Does the payoff ultimately redeem the time and effort put into writing, publishing, and monitoring blog and social media content—or the money spent outsourcing … Continue reading 6 Reasons Your Small Business Should Invest in Content Marketing →

Report: Retailers should invest in better service, faster checkout for stores

eCommerce Experience

Quick checkout and ‘exceptional’ in-store service represent a winning combination according to GroundTruth consumer survey. Greg Sterling on September 14, 2018   The death of physical retail stores has been greatly exaggerated. Although there have been numerous store closings and bankruptcies, some retailers (e.g., Macys, Target) have recently reported strong earnings and are seeing more … Continue reading Report: Retailers should invest in better service, faster checkout for stores →

5 Powerful Reasons to Invest in Resource Management Software

Business Software

Sylvia Gindi — March 29, 2018 — March 29, 2018 Proper resource management is crucial to your agency’s success. As we’ll see below, a capable resource management software can help you schedule, plan, and track your resources to avoid conflicts and delayed projects. The purpose of resource management is simple: to allocate resources effectively. This … Continue reading 5 Powerful Reasons to Invest in Resource Management Software →

Demand gen tunnel vision: Why your company probably needs to invest in branding

Branding Trends

What if your KPIs aren’t telling you the whole story? Contributor John Steinert explains why you need to uncover the blind spots in your approach. John Steinert on August 24, 2017   If you’ve been in the B2B marketing business for fewer than 15, you’ve been operating in the first generation of data-driven marketing’s golden … Continue reading Demand gen tunnel vision: Why your company probably needs to invest in branding →

Most marketers unhappy with localization efforts, but fail to invest in necessary resources

Local Marketing Strategy

The CMO council found 75% of marketers invest less than 10% of budgets in localization needs, even though 63% are unsatisfied with efforts. Amy Gesenhues on July 20, 2017   According to a recent report from The CMO Council, 63 percent of marketers said their teams were either “getting better,” “need improvement” or doing “not … Continue reading Most marketers unhappy with localization efforts, but fail to invest in necessary resources →

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